Title | CALENDAR OF LIFE |
Brand | RAMATHIBODI FOUNDATION |
Product / Service | CANCER PROJECT |
Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
Entrant Company | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
Advertising Agency | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Suthisak Sucharittanonta | Bbdo Proximity Thailand | Creative Director |
Suthisak Sucharittanonta | Bbdo Proximity Thailand | Chief Creative Officer |
Peter Vaughn-Yves Oh | Bbdo Proximity Thailand | Copywriter |
Piyakan Sirichankachorn | Bbdo Proximity Thailand | Copywriter |
Kantapon Metheekul | Bbdo Proximity Thailand | Art Director |
Anuwat Nitipanont | Bbdo Proximity Thailand | Art Director |
Anuwat Nitipanont | Bbdo Proximity Thailand | Creative Director |
Suthisak Sucharittanonta | Bbdo Proximity Thailand | Copywriter |
Suthisak Sucharittanonta | Bbdo Proximity Thailand | Art Director |
People are unaware of the urgent need of donations to help treat and care for the growing number of underprivileged cancer patients.
Ramathibodi Foundation, which has been helping impoverished cancer patients since 1969, wanted to raise funds to help treat and support underprivileged patients to improve their life expectation and quality of life.
For Cancer Patients who don’t receive the medical treatment or care needed, their time becomes much shorter than others. The Ramathibodi Foundation decided to demonstrate how short the patient’s life could be if they didn’t get treatment.
Ramathibodi Foundation received 20% more calls for donations after launching the calendar. The foundation raised enough funds to treat 180 cancer patients, and donations continue to come in. Cancer patients received enhanced care and extended their initial life expectations.