Title | LEO'S CIDER |
Brand | LEO BURNETT SYDNEY |
Product / Service | LEO'S CIDER |
Category | A06. Self Promotion |
Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
Entrant Company | LEO BURNETT SYDNEY, AUSTRALIA |
Advertising Agency | LEO BURNETT SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
Justine Dooner | Leo Burnett Sydney | Finished Artist |
Michael Luland/Ash Derari | Leo Burnett Sydney | Retoucher |
Dieu Tan | Freelance | Photographer |
Song Zu | Song Zu | Music |
Toby Pederson | Freelance | Animator |
Bryan Wilmot | Leo Burnett Sydney | Social Media |
Eddy Milfort | Leo Burnett Sydney | Digital Designer |
Keong Seet/Kevin Brown | Leo Burnett Sydney | Developer |
Kayleigh Chapman | Leo Burnett Sydney | Account Manager |
Tanya Vragalis | Leo Burnett Sydney | Snr Account Director |
Gemma Heyes | Leo Burnett Sydney | Digital Producer |
Michelle Browne | Leo Burnett Sydney | Print Producer |
Jeremy Devilliers | Leo Burnett Sydney | Executive Print Producer |
Ayla Norris-Smith | Leo Burnett Sydney | Copywriter |
Stuart Tobin | Leo Burnett Sydney | Designer |
John Henry-Pajak | Leo Burnett Sydney | Illustrator/Designer |
Stuart Tobin | Leo Burnett Sydney | Art Director |
Vince Lagana | Leo Burnett Sydney | Creative Director |
Grant Mcaloon | Leo Burnett Sydney | Creative Director |
Andy Dilallo | Leo Burnett Sydney | Chief Creative Officer |
The aim is to tell the world more about ourselves to our existing clients, potential clients, the creative community and the public at large. But we needed to do it in an unexpected and arresting way - something that reinforced our commitment to building brands and ideas while remaining creative, generous and human-focused.
We wanted to create a self-promotion campaign celebrating the values of our agency, an office of the Leo Burnett group.
The design of Leo's Cider acknowledges our 1930s heritage, combining cues from that era with modern day design. This was complemented by a bold colour palette and illustrative style, the rich textures conveying the handcrafted nature of the cider. Simple substrates compliment the designs and put the taste into visual form. In addition we acknowledged that Leo Burnett created some of advertising's most iconic animated characters by turning into one as well.
The campaign is only 2 weeks old but so far the site has had 2,922 visits and 64 entries. Youtube hits: 50,000+. Social activity reach: 444, 797. More than 14 articles. 49 pieces of Leo’s content earned 295 interactions and reached 42,743 people. It inspired 225 others to create content, which in turn reached a further 402, 054 people. Over $100,000 in free media has been gained, including a minute feature on Sky News Business.