FACE 3

TitleFACE 3
ClientCOCA-COLA
Product / ServiceCOCA-COLA
CategoryA02. Posters
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Entrant Company LEO BURNETT SYDNEY, AUSTRALIA
Advertising Agency LEO BURNETT SYDNEY, AUSTRALIA

Brief Explanation

Coca-Cola is a company that sees no borders. It’s a drink that is enjoyed by people the world over. We wanted to show that what unites us is stronger than what divides us.

The Brief

Develop a universally relevant, spreadable story that demonstrates the power of Coca-Cola bringing people together.

How the final design was conceived

We wanted to simply and graphically show how Coca-Cola breaks down borders and brings people together. So we used the Coca-Cola ribbon to unite two completely different faces together. Two people from different cultures, races, and religions. Showing that we are all the same.

Indication of how successful the outcome was in the market

The posters were received positively and started constructive conversations about nations having better relations together. The brave design of combining differing races and religions, some that have a past of conflict, was a bold and highly successful way to launch Coca-Cola’s new global strategy of ‘Crazy for good’.

Credits

Name Company Position
Michael Luland Leo Burnett Sydney Retoucher
Michelle Browne Leo Burnett Sydney Print Producer
Simon Lister Freelance Photographer
Iggy Rodriguez Leo Burnett Sydney Copywriter
Justin Carew Leo Burnett Sydney Art Director
Vince Lagana Leo Burnett Sydney Creative Director
Grant Mcaloon Leo Burnett Sydney Creative Director
Andy Dilallo Leo Burnett Sydney Chief Creative Officer