Title | FACE 3 |
Brand | COCA-COLA |
Product / Service | COCA-COLA |
Category | A02. Posters |
Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
Entrant Company | LEO BURNETT SYDNEY, AUSTRALIA |
Advertising Agency | LEO BURNETT SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
Michael Luland | Leo Burnett Sydney | Retoucher |
Michelle Browne | Leo Burnett Sydney | Print Producer |
Simon Lister | Freelance | Photographer |
Iggy Rodriguez | Leo Burnett Sydney | Copywriter |
Justin Carew | Leo Burnett Sydney | Art Director |
Vince Lagana | Leo Burnett Sydney | Creative Director |
Grant Mcaloon | Leo Burnett Sydney | Creative Director |
Andy Dilallo | Leo Burnett Sydney | Chief Creative Officer |
Coca-Cola is a company that sees no borders. It’s a drink that is enjoyed by people the world over. We wanted to show that what unites us is stronger than what divides us.
Develop a universally relevant, spreadable story that demonstrates the power of Coca-Cola bringing people together.
We wanted to simply and graphically show how Coca-Cola breaks down borders and brings people together. So we used the Coca-Cola ribbon to unite two completely different faces together. Two people from different cultures, races, and religions. Showing that we are all the same.
The posters were received positively and started constructive conversations about nations having better relations together. The brave design of combining differing races and religions, some that have a past of conflict, was a bold and highly successful way to launch Coca-Cola’s new global strategy of ‘Crazy for good’.