|Title||HIPPO WORLD TOASTIES|
|Product / Service||HIPPO WORLD TOASTIES|
|Entrant||CREATIVELAND ASIA Mumbai , INDIA|
|Entrant Company||CREATIVELAND ASIA Mumbai, INDIA|
|Advertising Agency||CREATIVELAND ASIA Mumbai, INDIA|
|Karan Shetty||Creativeland Asia Pvt. Ltd.||Copywriter|
|Auroni Mookerjee||Creativeland Asia Pvt. Ltd.||Copywriter|
|Jay Gala||Creativeland Asia Pvt. Ltd.||Sr. Account Supervisor|
|Rruta Naik||Creativeland Asia Pvt. Ltd.||Director Of Design|
|Huzefa Kapadia||Creativeland Asia Pvt. Ltd.||Creative Director|
|Anu Joseph||Creativeland Asia Pvt. Ltd.||Executive Creative Director|
|Vikram Gaikwad||Creativeland Asia Pvt. Ltd.||Executive Creative Director|
|Sajan Raj Kurup||Creativeland Asia Pvt. Ltd.||Chief Creative Officer|
Hippo World Toasties are available in flavours from around the world like Greek, Mexico, Spain, Thailand, etc. Since the 9400-crore Indian snack industry has over 1300 local, national and international brands competing for attention at stores across the nation, Hippo needed a clutter-breaking packaging that would not just attract eyeballs, but also deliver the message loud and clear.
To design packaging for Hippo's new snack range, Hippo World Toasties that are available in international flavours.
The best souvenirs are those that have national flags on them. So, Hippo too, went on a voyage around the world to collect the best souvenir the world can offer, food; and wrapped it in the flag colours. Packaging in India is usually gaudy and cluttered. Hippo stood out with his bright, bold and simple design. Each flavour was captured with bright tri-bands that depict the country of its origin. The charming literature on the back-of-pack discussed Hippo's philosophy. Flavour descriptions doubled as adventures Hippo had in the respective country. While the flavour names were adapted as travel-tags and visa-stamps.
Hippo World Toasties packaging created a huge buzz in the market. The packaging was widely discussed in publications and shared on social media. It appealed to kids and grown-ups alike. The packs disappeared off the shelves within no time. During the first quarter of the launch, Hippo's overall sales soared by 34% without any communication other than the pack. And while the brand enjoyed yet another successful launch, the charming Hippo packaging took the entire nation on a world tour.