MYTHS

TitleMYTHS
ClientUNILEVER
Product / ServiceCLEAR ANTI-HAIRFALL SHAMPOO
CategoryA02. Posters
EntrantLOWE SINGAPORE, SINGAPORE
Entrant Company LOWE SINGAPORE, SINGAPORE
Advertising Agency LOWE SINGAPORE, SINGAPORE

Brief Explanation

Men dealing with hair loss are desperate enough to try anything to stop the problem from worsening. Many quickly turn to hair-growing myths as their immediate remedy. Problem is, these farcical fabrications do nothing to prevent hair loss. To make sure they know CLEAR works, we first have to debunk the myths.

The Brief

CLEAR Anti Hairfall shampoo is clinically-proven to prevent hair loss. The Client wanted to increase awareness amongst male sufferers with this fact.

How the final design was conceived

To debunk the 3 commonest (and most ludicrous) myths, we decided to use those who fall victim to these false hair-growing claims – bald headed men. We commissioned an artist to create a series of Bald-Head typefaces, then using these unique fonts, we developed copy-driven posters that emphasized the irony of these unproven myths.

Indication of how successful the outcome was in the market

The ads proved so popular that we are now releasing the typefaces for everyone to use.

Credits

Name Company Position
Evan Lim The Rabbit Hole Retoucher
Madhu Noorani Global Ecd - Clear
Patt Nitikarn Planner
Francois Renard/Paul Katimbang Advertiser's Supervisor
Subarna Prabhakar Account Supervisor
Jacqueline Wong Art Buyer
Richard Wilkinson/Alex Tan/Ang Sheng Jin Typographer
Richard Wilkinson Illustrator
Alex Tan/Ang Sheng Jin Art Director
Joseph Cheong Copywriter
Joseph Cheong/Ang Sheng Jin Creative Director
Dominic Stallard Executive Creative Director
Dominic Stallard Chief Creative Officer