Product / ServiceCHARITY
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
Entrant Company BBDO INDIA Mumbai, INDIA
Advertising Agency BBDO INDIA Mumbai, INDIA

Brief Explanation

The challenge was that people love sticking chewing gum. So why not give them a better place to stick it.

The Brief

People were defacing the beautiful D'Monte Park in Mumbai by sticking chewing gum everywhere. Haiyya, a non-profit organisation, wanted to make a difference and clean up the park. A solution was needed to fix this issue.

How the final design was conceived

If people love sticking gum, why not give them a better place to stick it – on the ticket! So we created 'Stick-It Art' We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story. Visitors at The D'Monte Park were amused. They interacted and engaged with the idea and got the point about not sticking gum anywhere or everywhere. They were instant converts.

Indication of how successful the outcome was in the market

The activity at the D'Monte Park is only a beginning. Seeing the successful reaction to the idea by the public, Haiyya is in conversation with the Bombay Municipal Corporation to take the stick-it art idea to other parks in Mumbai.


Name Company Position
Raghav Subbu/Sunil Garud Photographer Bbdo
Kirk Jacob Dreamcatchers Producer
Shouvik Basu 10 Films Producer
Rajeev Mohite Bbdo India Editor
Hitesh Shah Bbdo India Retouch Artist And Print Production
Rohan Pore/Abhinav Kafare/Gunjan Poddar/Indrajeet Kadam Bbdo India Illustrator
Josy Paul/Rajdeepak Das/Sandeep Sawant/Gunjan Poddar/Indrajeet Kadam/Hemant Shri Bbdo India Art Director
Josy Paul/Rajdeepak Das/Sandeep Sawant/Hemant Shringy/Gunjan Poddar/Indrajeet Ka Bbdo India Copywriter
Josy Paul/Rajdeepak Das/Sandeep Sawant Bbdo India Creative Director
Rajdeepak Das Bbdo India Executive Creative Director
Josy Paul Bbdo India Chairman/Chief Creative Officer