Brief Explanation

The PLDT SME-Nation website did not have the attention of these entrepreneurs because their website was too deep into the search listing.

The Brief

Before the microsite of the Cloud applications of PLDT SME- Nation, Filipino entrepreneurs searching for cloud supported products such as CCTV’s, Point-of-Sale and asset tracking systems, would find different websites offering individual products.

How the final design was conceived

To address this problem, we had to increase the awareness of the website on Google. Once we were able to grab the attention of these entrepreneurs we now had to engage them by creating a beautifully designed and highly interactive website that will capture all of their search queries.

Indication of how successful the outcome was in the market

The microsite has proven to be a success. The design and user experience made viewing all of the products easy and very interactive, causing entrepreneurs to look at more than just what they searched for.