|Title||STORYBOOK FOR ALL EYES|
|Product / Service||STORY BOOK|
|Entrant||BBDO PROXIMITY THAILAND Bangkok, THAILAND|
|Entrant Company||BBDO PROXIMITY THAILAND Bangkok, THAILAND|
|Advertising Agency||BBDO PROXIMITY THAILAND Bangkok, THAILAND|
|Ladawan Vilainart||Bbdo Proximity Thailand||Producer|
|Supalerk Sriruchyanont||Million Print||Print Craftman|
|Panus Saeli||Million Print||Print Craftman|
|Thanutphol Pornlikitchotwong||Million Print||Print Craftman|
|Thasorn Boonyanate||Bbdo Proximity Thailand||Director|
|Thanonchai Sornsriwichai||Phenomena||Graphic Advicer|
|Rook Floro||Bbdo Proximity Thailand||Storyteller|
|Natira Wongpaitoon||Bbdo Proximity Thailand||Typographer|
|Rook Floro||Bbdo Proximity Thailand||Art Director|
|Prasit Vitayasanrit||Choojai||Art Director|
|Apichai Inthutsingh||Bbdo Proximity Thailand||Art Director|
|Suthisak Sucharittanonta||Bbdo Proximity Thailand||Art Director|
|Thasorn Boonyanate||Bbdo Proximity Thailand||Copywriter|
|Rook Floro||Bbdo Proximity Thailand||Copywriter|
|Chalit Manuyakorn||Bbdo Proximity Thailand||Copywriter|
|Suthisak Sucharittanonta||Bbdo Proximity Thailand||Copywriter|
|Apichai Inthutsingh||Bbdo Proximity Thailand||Asso. Creative Director|
|Chalit Manuyakorn||Bbdo Proximity Thailand||Creative Director|
|Suthisak Sucharittanonta||Bbdo Proximity Thailand||Executive Creative Director|
|Suthisak Sucharittanonta||Bbdo Proximity Thailand||Chief Creative Officer|
We are making a storybook for the blind and the seeing eyes thus the challenge is to design a font and illustration, which they can both perceive equally without a sense of separation. The key objective is to make it possible for them to read together.
Visually impaired kids may feel lesser to those who are fully sighted because they can’t read the same book. The brief from “Pasarnmitr”, a school-book publisher, who believes that books help kids see, is to design a book that they can both enjoy the same level of reading experience in order to unite the separate worlds.
We combined English alphabets with Braille letters. As a result, we developed a font that can be read by both seeing and unseeing eyes. In addition, we embossed an image in every character illustration so every type of reader could "see" both words and imagery together.
We first launched it with a story book then implemented to other media which include signage and posters. This project has promoted the equality of people. Kids are different, but with this book, they see the same world.