ICONS

TitleICONS
ClientENERGIZER PHILIPPINES
Product / ServiceSCHICK EXACTA 2
CategoryA02. Posters
EntrantJWT MANILA, THE PHILIPPINES
Entrant Company JWT MANILA, THE PHILIPPINES
Advertising Agency JWT MANILA, THE PHILIPPINES

Brief Explanation

The Schick brand was facing an identity crisis in the Philippines because it was perceived to be a feminine brand of lady razors. There was a need to bring attention to its masculine line as well.

The Brief

The Schick brand was facing an identity crisis in the Philippines because it was perceived to be a feminine brand of lady razors. There was a need to bring attention to its masculine line as well.

How the final design was conceived

We created graphic posters of legendary men with iconic facial hair with the Schick Exacta 2 razor seamlessly incorporated into each design. The objective was to show how the right facial hair helps define a man's identity.

Indication of how successful the outcome was in the market

The campaign is in its early phases so there are no available data as of this submission date.

Credits

Name Company Position
Brian Lontok Jwt Manila Account Manager
Tobias Bernardo Jwt Manila Account Director
Bene Sarmiento Jwt Manila Final Artist
Carol Pe Benito Jwt Manila Print Producer
Joe Dy Jwt Manila Copywriter
Y2 Villanueva Jwt Manila Copywriter
Danni Lim Jwt Manila Art Director
Joei Calixto Jwt Manila Art Director
Javey Villones Jwt Manila Art Director
Elvin Villar Jwt Manila Art Director/Illustrator
Mark Ibaviosa Jwt Manila Associate Creative Director
Tay Guan Hin Jwt Manila Regional Executive Creative Director
Joe Dy Jwt Manila Creative Director
Dave Ferrer Jwt Manila Executive Creative Director