GOOGLE MAPS TREASURE MODE

TitleGOOGLE MAPS TREASURE MODE
ClientGOOGLE
Product / ServiceGOOGLE MAPS
CategoryA08. Broadcast Design and Graphics & Digital Design
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN

Brief Explanation

Global Treasure Hunting Experience Google Maps Treasure Mode We have reconstructed Google Maps into a pirate’s treasure map. This digital experience is intended to encourage users from across the globe to access Google Maps.

The Brief

Branding Google Maps, by providing the pure joy of "Maps", exploring the world.

How the final design was conceived

In real-time, Google’s cloud technology transforms the world map into an intriguing paper-like interface design. We pursued converting digital into to an analog design, as much as possible.

Indication of how successful the outcome was in the market

Over 1.5 million Youtube views within one day. Induced users from around the world to access Google Maps.