Product / ServiceAU PORTAL
CategoryA08. Broadcast Design and Graphics & Digital Design
EntrantMORI Tokyo, JAPAN
Entrant Company MORI Tokyo, JAPAN
Advertising Agency MORI Tokyo, JAPAN
Advertising Agency 2 CONCENT, JAPAN

Brief Explanation

The interface of “au Portal” was patchy and cluttered because of its frequent service updates and was not user friendly anymore. Our challenge was to organize and restructure the portal site to improve the usability and ultimately encourage the utilization of their services.

The Brief

"au" is the second biggest mobile phone carrier in Japan and runs various services for smartphones. “au Portal” is a portal site, and acts as the main gateway for their services. The brief was to renew the portal by redesigning it.

How the final design was conceived

We introduced the “timeline” concept, which has become a common style in SNS services. We took advantage of the current user behaviour as they are familiar with this kind of an interface. Rather than categorizing the services in a menu, our idea was to simply display the news and updates from different services in a timeline format, which also acts as the link to the service itself.

Indication of how successful the outcome was in the market

Since the launch of the new interface, the access to each service has increased by 500%. 


Name Company Position
Rumiko Nango Party Project Manager
Motoko Shimizu Mori Inc. Project Manager
Daisuke Nakamura Party Technical Director
Taro Akabane Concent, Inc. Technical Director
Morihiro Harano Mori Inc. Creative Director