|Product / Service||APPAREL|
|Category||A08. Broadcast Design and Graphics & Digital Design|
|Entrant||DENTSU THAILAND Bangkok, THAILAND|
|Entrant Company||DENTSU THAILAND Bangkok, THAILAND|
|Advertising Agency||DENTSU THAILAND Bangkok, THAILAND|
|Advertising Agency 2||DIGITAL NEW AGE AGENCY CO, THAILAND|
|Sasichon Petchroongratana||Dentsu(Thailand) Ltd.||Account Executive|
|Winida Trakulsin||Dentsu(Thailand) Ltd.||Senior Account Director|
|Patcharin Sukorat||Dentsu(Thailand) Ltd.||Senior Group Account Director|
|Athaphon Hanviriyaphun||Digital New Age Agency||Digital Production Designer|
|Yaowalak Saree||Digital New Age Agency||Digital Production Producer|
|Uraiwan Pongthavornsawat||Dentsu(Thailand) Ltd.||Copywriter|
|Pilan Subhasri||Dentsu(Thailand) Ltd.||Art Director|
|Chotiwat Thasanasuwan||Dentsu(Thailand) Ltd.||Art Director|
|Panote Wangchaiya||Dentsu(Thailand) Ltd.||Senior Art Director|
|Jamjan Singharkitpisan||Dentsu(Thailand) Ltd.||Digital Designer|
|Jathuporn Dumrongwanich||Dentsu(Thailand) Ltd.||Senior Digital Designer|
|Varist Meksupa||Dentsu(Thailand) Ltd.||Digital Project Manager|
|Pongpipat Tamavichit||Dentsu(Thailand) Ltd.||Digital Production Producer|
|Nat Sathipattiphan||Dentsu(Thailand) Ltd.||Assistant Digital Crative Director|
|Akk Phapongkasem||Dentsu(Thailand) Ltd.||Assistant Creative Director|
|Adul Borvornsrisakul||Dentsu(Thailand) Ltd.||Senior Creative Director|
|Nisa Mujjalintrakool||Dentsu(Thailand) Ltd.||Executive Creative Director|
Challenge is how we can make targets recognize store locations. UNIQLO also wanted to encourage targets to visit the store.
"In 2012, UNIQLO opened several stores in Bangkok (total of 6 stores currently) and wanted to communicate with targets about all store locations. In the same time, wants to push more sales volume without spending budget to promote each store separately. As transportation is one of the concerned points for targets on travel for shopping, UNIQLO also wanted to recommend public transports for customers in order to avoid traffic jam and wasted time on transportation"
In order to make target recognize store locations, we created symbolic which is virtual transportation vehicle that represent the way to travel to each particular store. The graphic design of the game is presented travel atmosphere and surroundings while transport to UNIQLO stores. Overall design is also created for target attractiveness.
The game became a big hit online. There were more than 60,000 participants registered and 30,000 discount vouchers were run out within 5 days, leading to a reprint of the vouchers. Visitors entered the micro site over 520,000 times with the average of 1 person playing the game more than 20 times. Consumers now knew how many stores UNIQLO has, where the stores are, and which transportation take the shortest time to the store.