DIRECT MEAL

TitleDIRECT MEAL
ClientMCDONALD'S
Product / ServiceMCDELIVERY
CategoryA09. Environmental Design
EntrantTBWA\THAILAND Bangkok, THAILAND
Entrant Company TBWA\THAILAND Bangkok, THAILAND
Advertising Agency TBWA\THAILAND Bangkok, THAILAND

Brief Explanation

We try to use new media which is more effective than traditional media. So we transform all the usual places that we delivered such as dormitory, offices, apartments, etc. into McDonald's restaurants. Hence, demonstrating that with the full name McDelivery anytime anywhere any home can be your McDonald's...Just Call.

The Brief

To build consumer's awareness that McDelivery is now ready to deliver a full menu anywhere.

How the final design was conceived

According to the fact that people mostly order the "McDelivery" service from "Home", "Home" is the best effective media to play with.

Indication of how successful the outcome was in the market

Increase in awareness of McDelivery and people steadily order more variety of menu.

Credits

Name Company Position
Vasucha Areewonges
Paradorn Rjchapakdee Photographer
Tarinee Limthongskul Tbwa\thailand Producer
Sumitra Srisuparat Tbwa\thailand Producer
Anupong Aramboot Tbwa\thailand Art Director
Nida Techakitteranun Tbwa\thailand Art Director
Thanakit Chansong Tbwa\thailand Art Director
Nawaporn Suetrong Tbwa\thailand Copywriter
Natchalai Sukamongkol Tbwa\thailand Copywriter
Visa Amranand Tbwa\thailand Copywriter
Ronnapop Chaiyanant Tbwa\thailand Copywriter
Tiratus Phaesuwan Tbwa\thailand Creative Director
Veradis Vinyaratn Tbwa\thailand Executive Creative Director/Copywriter/Art Director