|Title||KWC SNAKE COILBAG|
|Brand||KENANGAN WHOLESALE CITY|
|Product / Service||SHOPPING BAG|
|Category||A07. Point of Sale|
|Entrant||JWT KUALA LUMPUR, MALAYSIA|
|Entrant Company||JWT KUALA LUMPUR, MALAYSIA|
|Advertising Agency||JWT KUALA LUMPUR, MALAYSIA|
|Michael Yeang||Jwt Kuala Lumpur||Account Director|
|Mohamad Ikmal Heidir||Jwt Kuala Lumpur||Senior Account Manager|
|Liew Kam Yong||Jwt Kuala Lumpur||Print Producer|
|Kamal Chima||Jwt Kuala Lumpur||Print Producer|
|Jing Wei Wong||Jwt Kuala Lumpur||Writer|
|Eu Jin Foong||Jwt Kuala Lumpur||Senior Writer|
|Bala Chow||Jwt Kuala Lumpur||Senior Art Director|
|Hasnah Mohd. Samidin||Jwt Kuala Lumpur||Creative Director|
|Edwin Leong||Jwt Kuala Lumpur||Deputy Chairman/Ecd|
The 'Year of the Snake' is celebrated by everyone. So we needed our shopping bag to standout in the midst of the 'snake overload'.
Capitalise on the Chinese New Year shopping season with a commemorative 'Year of the Snake' shopping bag.
The Snake Coilbag consists of a straight recoil bar running across a flat plastic sheet. When pressure is applied on the recoil bar, the sheet rolls into a tube, packing any garments placed within it. The 'slithery' optical art design creates an illusion of a snake coiling around the clothes.
The KWC Coil Bag made valuable first impressions. Because for once, shoppers didn't just talk about the clothes they bought, they also bragged about how they brought them home.