KWC SNAKE COILBAG

TitleKWC SNAKE COILBAG
ClientKENANGAN WHOLESALE CITY
Product / ServiceSHOPPING BAG
CategoryA07. Point of Sale
EntrantJWT KUALA LUMPUR, MALAYSIA
Entrant Company JWT KUALA LUMPUR, MALAYSIA
Advertising Agency JWT KUALA LUMPUR, MALAYSIA

Brief Explanation

The 'Year of the Snake' is celebrated by everyone. So we needed our shopping bag to standout in the midst of the 'snake overload'.

The Brief

Capitalise on the Chinese New Year shopping season with a commemorative 'Year of the Snake' shopping bag.

How the final design was conceived

The Snake Coilbag consists of a straight recoil bar running across a flat plastic sheet. When pressure is applied on the recoil bar, the sheet rolls into a tube, packing any garments placed within it. The 'slithery' optical art design creates an illusion of a snake coiling around the clothes.

Indication of how successful the outcome was in the market

The KWC Coil Bag made valuable first impressions. Because for once, shoppers didn't just talk about the clothes they bought, they also bragged about how they brought them home.

Credits

Name Company Position
Michael Yeang Jwt Kuala Lumpur Account Director
Mohamad Ikmal Heidir Jwt Kuala Lumpur Senior Account Manager
Liew Kam Yong Jwt Kuala Lumpur Print Producer
Kamal Chima Jwt Kuala Lumpur Print Producer
Jing Wei Wong Jwt Kuala Lumpur Writer
Eu Jin Foong Jwt Kuala Lumpur Senior Writer
Bala Chow Jwt Kuala Lumpur Senior Art Director
Hasnah Mohd. Samidin Jwt Kuala Lumpur Creative Director
Edwin Leong Jwt Kuala Lumpur Deputy Chairman/Ecd