HAPPY HACKING -DENTSU CANNES SEMINAR 2013

TitleHAPPY HACKING -DENTSU CANNES SEMINAR 2013
ClientDENTSU INC.
Product / ServiceSEMINAR
CategoryA02. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Brief Explanation

The mashing or "hacking" of different disciplines allows for groundbreaking creations. We brought this abstract idea to life by creating a character that we turned into a series of different forms and shapes that were used to " hack" the venue.

The Brief

The mashing or "hacking" of different disciplines allows for groundbreaking creations. We brought this abstract idea to life by creating a character that we turned into a series of different forms and shapes that were used to " hack" the venue.

How the final design was conceived

The mashing or "hacking" of different disciplines allows for groundbreaking creations. We brought this abstract idea to life by creating a character that we turned into a series of different forms and shapes that were used to " hack" the venue.

Indication of how successful the outcome was in the market

The mashing or "hacking" of different disciplines allows for groundbreaking creations. We brought this abstract idea to life by creating a character that we turned into a series of different forms and shapes that were used to " hack" the venue.

Credits

Name Company Position
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director
Jun Katogi Dentsu Inc. Agency Producer
Daisuke Hatakeyama Creative Power Unit Designer
Minami Otsuka Creative Power Unit Designer
Taiji Kimura Pen.inc. Designer
Karen Chan Dentsu Inc. Planner
Yosuke Suzuki Dentsu Inc. Planner
Nao Sakamoto Dentsu Inc. Copywriter
Haruko Tsutsui Dentsu Inc. Copywriter
Yoshihiro Yagi Dentsu Inc. Art Director
Yasuharu Sasaki Dentsu Inc. Creative Director
Yuya Furukawa Dentsu Inc. Executive Creative Director