HAPPY HACKING -DENTSU CANNES SEMINAR 2013-

Short List
TitleHAPPY HACKING -DENTSU CANNES SEMINAR 2013-
ClientDENTSU INC.
Product / ServiceSEMINAR
CategoryA01. Corporate Identity Schemes
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Brief Explanation

The mashing or "hacking" of different disciplines allows for groundbreaking creations. We brought this abstract idea to life by creating a character that we turned into a series of different forms and shapes that were used to " hack" the venue.

The Brief

The mashing or "hacking" of different disciplines allows for groundbreaking creations. We brought this abstract idea to life by creating a character that we turned into a series of different forms and shapes that were used to " hack" the venue.

How the final design was conceived

The mashing or "hacking" of different disciplines allows for groundbreaking creations. We brought this abstract idea to life by creating a character that we turned into a series of different forms and shapes that were used to " hack" the venue.

Indication of how successful the outcome was in the market

The mashing or "hacking" of different disciplines allows for groundbreaking creations. We brought this abstract idea to life by creating a character that we turned into a series of different forms and shapes that were used to " hack" the venue.

Credits

Name Company Position
Kohei Yoshiyama Aoi Pro. Producer
Kumiko Kitamura Aoi Pro. Producer
Jun Katogi Dentsu Inc. Agency Producer
Yoichi Inada Puppet-Labo Animation Works Animator
Daisuke Hatakeyama Creative Power Unit Designer
Minami Otsuka Creative Power Unit Designer
Taiji Kimura PEN.Inc. Designer
Karen Chan Dentsu Inc. Planner
Yosuke Suzuki Dentsu Inc. Planner
Nao Sakamoto Dentsu Inc. Copywriter
Haruko Tsutsui Dentsu Inc. Copywriter
Yoshihiro Yagi Dentsu Inc. Art Director
Yasuharu Sasaki Dentsu Inc. Creative Director
Yuya Furukawa Dentsu Inc. Executive Creative Director