OMOTE 3D SHASHIN KAN

TitleOMOTE 3D SHASHIN KAN
ClientIJET
Product / Service3D PRINTER
CategoryA09. Environmental Design
EntrantPARTY Tokyo, JAPAN
Entrant Company PARTY Tokyo, JAPAN
Advertising Agency PARTY Tokyo, JAPAN

Brief Explanation

Due to the fact that a well-elaborated figurines cannot be made by only combining 3D printers and 3D scanners, 3D photo studios were non-existent. It was necessary to correct the shape and textures of the data scanned by the 3D scanner. We are currently applying with the International Patent Classification for patenting the data correction technology. As a method for resolving the client's concerns, we produced the entire design of the Pop-Up Store, spatial design, package design, and promotion video.

The Brief

The aim was to promote a 3D printer developed by our client iJet. 3D printers are being used for product design in a "Business to Business" system, such as rapid prototyping. In Japan, they are used as the primary machinery for product development. Unfortunately, 3D printers are not common knowledge. Luckily, the maker movement that occurred in the west coast of the U.S. has greatly influenced Japan. However, this only brought upon an idea from the producer's perspective, that anyone can participate in manufacturing.

How the final design was conceived

Although technologies used in Japan’s photo studio during the late 19th century have been digitalized, photos have been basically 2D. We believed that by bringing the 3D printers in the "Business to Consumers" world, it would be popularized among the general public. Collaborating with the 3D scanners, we thought of creating "The World's First 3D Photo Studio," displaying figurines elaborately made with the scanners.

Indication of how successful the outcome was in the market

All of the pre-reservations were full before the Pop-Up Store opened. The impact not only spread through Japan, but reached the whole world. Famous celebrities including TED fellow JR, JJ Abrams, and Pharrell came to Japan to have their 3D figurines made. Our project was widely covered by major TV stations and newspapers, and over 50 renowned media including ABC News, CNN, GIZMODO. By media conversion, we obtained 300 million yen worth of promotion effect. Likewise, we have received over 1,000 inquiry mails from around the world. The ratio of the orders before and after starting the service was 300%.

Credits

Name Company Position
Masanori Ikeda Yukai Photographer
Keita Ichiba Party Inc. 3d Cg Designer
Chihiro Konno Party Inc. Designer
Miho Ishizuka Party Inc. Designer
Keita Furusawa Party Inc. Project Manager
Hideyuki Chihara Engine Film Inc. Producer
Hiroshi Jingu Engine Film Inc. Producer
Rumiko Nango Party Inc. Producer
Motoi Ishibashi Rhizomatiks Co./Ltd. Technical Director
Seiichi Saito Rhizomatiks Co./Ltd. Technical Director
Daisuke Nakamura Party Inc. Technical Director
Qanta Shimizu Party Inc. Creative Director/Technical Director
Naoki Ito Party Inc. Creative Director/Art Director/Designer