Brief Explanation

Objective was to differentiate the brand from competitors.

The Brief

Introducing new premium credit card, which can earn more points. Targeting 20-30s urban office workers,

How the final design was conceived

To raise awareness of the new credit card, We symbolized the metro ride graphically, gave fresh prospective to targets’ everyday commuting life.

Indication of how successful the outcome was in the market

Helped gain the number of new memberships.