TO ME CARD PRIME

TitleTO ME CARD PRIME
ClientTOKYO METRO CO.
Product / ServiceTO ME CARD PRIME
CategoryA02. Posters
EntrantTUGBOAT Tokyo, JAPAN
Entrant Company TUGBOAT Tokyo, JAPAN
Advertising Agency TUGBOAT Tokyo, JAPAN

Brief Explanation

Objective was to differentiate the brand from competitors.

The Brief

Introducing new premium credit card, which can earn more points. Targeting 20-30s urban office workers,

How the final design was conceived

To raise awareness of the new credit card, We symbolized the metro ride graphically, gave fresh prospective to targets’ everyday commuting life.

Indication of how successful the outcome was in the market

Helped gain the number of new memberships.

Credits

Name Company Position
Tsuyoshi Kusano Tugboat Designer
Kanako Sato Vita Inc. Retoucher
Kenichi Higuchi Higuchi Kenichi Photo Office Photographer
Kazue Ito Hakuhodo Inc. Executive Creative Producer
Kengo Kato Tugboat Art Director
Shunichi Iwasaki Iwasaki Shunichi Office Copywriter
Shunichi Iwasaki Iwasaki Shunichi Office Creative Director