| Title | TO ME CARD PRIME |
| Brand | TOKYO METRO CO. |
| Product / Service | TO ME CARD PRIME |
| Category | A02. Posters |
| Entrant | TUGBOAT Tokyo, JAPAN |
| Entrant Company | TUGBOAT Tokyo, JAPAN |
| Advertising Agency | TUGBOAT Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tsuyoshi Kusano | Tugboat | Designer |
| Kanako Sato | Vita Inc. | Retoucher |
| Kenichi Higuchi | Higuchi Kenichi Photo Office | Photographer |
| Kazue Ito | Hakuhodo Inc. | Executive Creative Producer |
| Kengo Kato | Tugboat | Art Director |
| Shunichi Iwasaki | Iwasaki Shunichi Office | Copywriter |
| Shunichi Iwasaki | Iwasaki Shunichi Office | Creative Director |
Objective was to differentiate the brand from competitors.
Introducing new premium credit card, which can earn more points. Targeting 20-30s urban office workers,
To raise awareness of the new credit card, We symbolized the metro ride graphically, gave fresh prospective to targets’ everyday commuting life.
Helped gain the number of new memberships.