SMILES GUARANTEED

TitleSMILES GUARANTEED
ClientSHANGHAI HH RETAIL CO.
Product / ServiceARGOS.CN
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantY&R BEIJING, CHINA
Entrant Company Y&R BEIJING, CHINA
Advertising Agency Y&R BEIJING, CHINA

Brief Explanation

The digital retailer brands in China are very similar in many ways. To create a set of visuals that communicates to target audiences with distinctive brand elements.

The Brief

Argos is the leading digital retailer from the UK. But as a newcomer to China market, Argos is not recognized by consumers. Argos wanted to introduce itself to China, and to demonstrate what they are capable of.

How the final design was conceived

We combined the product in each delivery box with different service features, and then created 3 works with different themes.

Indication of how successful the outcome was in the market

The campaign was very well accepted, Argos.cn becomes one popular digital retailer site in China after the campaign was launched.

Credits

Name Company Position
Nils Anderson Y/R China Copywriter
Donghai Liu Y/R Beijing Copywriter
Nils Andersson Y/R China Art Director
Ronnie Wu Y/R Beijing Art Director
Kirby Ho Production
Andy Yang Illustration
Magic Cube Retoucher
Bruce Xie Y/R Beijing Retoucher
Teo Studio Photographer
Rei Bo Props Master
Gao Han Y/R Beijing Senior Copywriter
Lo Weng Heng Y/R Singapore Art Director
Somjai Satjatham Y/R Singapore Art Director
Donghai Liu Y/R Beijing Cd
Ronnie Wu Y/R Beijing Gcd
Nils Andersson Y/R China Cco
Marcus Rebeschini Y/R Asia Cco