PAY BACK

TitlePAY BACK
ClientBLUE SKEY FORCE
Product / ServiceANTI-AIR POLLUTION
CategoryA09. Environmental Design
EntrantLEO BURNETT GUANGZHOU, CHINA
Entrant Company LEO BURNETT GUANGZHOU, CHINA
Advertising Agency LEO BURNETT GUANGZHOU, CHINA

Brief Explanation

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The Brief

Whatever you gave to the sky, it gives it back to you. (In the form of a Chinese couplet) To arouse people's attention and care about the emission of pollutant gas into the sky of China.

How the final design was conceived

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Indication of how successful the outcome was in the market

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Credits

Name Company Position
Jim Lin Leo Burnett Guangzhou Studio Artist/Designer
Zhou Jie Leo Burnett Guangzhou Designer
Ivan Yang Leo Burnett Guangzhou Art Director
Jasmine Zhu Leo Burnett Guangzhou Art Director
Akui Ke Leo Burnett Guangzhou Senior Copywriter
Joe Yue Leo Burnett Guangzhou Associate Creative Director
Lau Tak Ho Leo Burnett Guangzhou Creative Director
Chong Kin Leo Burnett Guangzhou Executive Creative Director