THE ‘MEAT PARTS’ COSTUME

TitleTHE ‘MEAT PARTS’ COSTUME
ClientMERIAL TAIWAN
Product / ServiceFRONTLINE PLUS
CategoryA07. Point of Sale
EntrantJWT TAIWAN Taipei, CHINESE TAIPEI
Entrant Company JWT TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency JWT TAIWAN Taipei, CHINESE TAIPEI

Brief Explanation

Most pet owners don’t always know their pets have flea problems since fleas are too small to be spotted. Frontline wants to bring the commonly overlooked flea problem to the attention of the pet owners.

The Brief

Frontline, the most effective anti-flea solution, wants make flea problem be aware to the attention of the pet owners.

How the final design was conceived

The ‘Meat parts’ costume A special designed costume, print it on stretchable fabric to make sure cats are comfortable wearing it. With the tag carrying the message: “Don't let fleas feast on your pet”. And also we made print Ad for the same idea.

Indication of how successful the outcome was in the market

In one Quarter, frontline Product sales grow by 40%, and the flea population decreased thereafter.

Credits

Name Company Position
Tony Chan Jwt Art Director
Evie Liu Jwt Art Director
Ha Weng Jwt Copywriter
Fang Chou Jwt Copywriter
Joe Dy Jwt Cd
Rich Shiue Jwt Ecd
Ian Chen Jwt Ecd
I-Fei Chang Jwt Chief Creative Officer
Yang Yeo Jwt Chief Creative Officer