THE FRUIT

TitleTHE FRUIT
ClientYOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
Product / ServiceD&AD 2012 EXHIBITION IN JAPAN
CategoryA02. Posters
EntrantDENTSU KANSAI Osaka, JAPAN
Entrant Company DENTSU KANSAI Osaka, JAPAN
Advertising Agency DENTSU KANSAI Osaka, JAPAN

Brief Explanation

A fruit is the ultimate fruit. We chose fruits as a motif for the D&AD 2012 Exhibition, which is the top of design competitions. Colors, shapes, and sweet smells - Fruits are willing to do anything to leave offspring. That capability is the most important thing in designing. The painting-like photos represent the origin of design.

The Brief

A fruit is the ultimate fruit. We chose fruits as a motif for the D&AD 2012 Exhibition, which is the top of design competitions. Colors, shapes, and sweet smells - Fruits are willing to do anything to leave offspring. That capability is the most important thing in designing. The painting-like photos represent the origin of design.

How the final design was conceived

A fruit is the ultimate fruit. We chose fruits as a motif for the D&AD 2012 Exhibition, which is the top of design competitions. Colors, shapes, and sweet smells - Fruits are willing to do anything to leave offspring. That capability is the most important thing in designing. The painting-like photos represent the origin of design.

Indication of how successful the outcome was in the market

A fruit is the ultimate fruit. We chose fruits as a motif for the D&AD 2012 Exhibition, which is the top of design competitions. Colors, shapes, and sweet smells - Fruits are willing to do anything to leave offspring. That capability is the most important thing in designing. The painting-like photos represent the origin of design.

Credits

Name Company Position
Yoshiko Tomita Dentsu Inc. Creative Producer
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Producer
Takaya Sakano Free Lance Photographer
Daisuke Hatakeyama Creative Power Unit Designer
Minami Otsuka Dentsu Inc. Designer
Nao Sakamoto Dentsu Inc. Art Director
Haruko Tsutsui Dentsu Inc. Copywriter
Yoshihiro Yagi Dentsu Inc. Copywriter
Yuya Furukawa Dentsu Inc. Creative Director