FOUL BALL ARMOUR PROJECT

TitleFOUL BALL ARMOUR PROJECT
ClientFOX SPORTS JAPAN
Product / ServiceFOX SPORTS
CategoryA02. Posters
EntrantHAKUHODO PRODUCT'S Tokyo, JAPAN
Entrant Company HAKUHODO PRODUCT'S Tokyo, JAPAN
Advertising Agency HAKUHODO PRODUCT'S Tokyo, JAPAN

Brief Explanation

"The challenge was to set up a camera exclusively for Fox Sports broadcasts in the stands to create the sense for the audience of what it actually feels like to be at a baseball stadium. "

The Brief

"We will demonstrate that Fox Sports baseball broadcasts are clearer and more real than any previous broadcasts, using an easy-to-understand expression for general audiences, including non-baseball fans. "

How the final design was conceived

"We were successful in combining the sense of the viewer of actually being at a baseball stadium with the sense of having a ball flying right toward you from your TV screen. "

Indication of how successful the outcome was in the market

The number of fans of the Fox Sports Japan Facebook page increased 30-fold!

Credits

Name Company Position
Takaaki Kurabayashi Hakuhodo Inc. Account Director
Kazuaki Sawai Hakuhodo Inc. Account Director
Junji Totsuka  Hakuhodo Inc. Account Manager
Takuya Nakanishi Hakuhodo Product`s Inc. Project Manager
Sayaka Ootake Hakuhodo Product`s Inc. Producer
Kouji Fujiwara Hakuhodo Product`s Inc. Producer
Shunsuke Ito Hakuhodo Product`s Inc. Copywriter
Shuhei Segawa  Hakuhodo Product`s Inc. Planner
Yusuke Oka Hakuhodo Product`s Inc. Photographer
Yumi Ezure Hakuhodo Product`s Inc. Designer
Takehito Takizawa Hakuhodo Product`s Inc. Creative Director
Toru Kimura Hakuhodo Inc. Executive Creative Director