FOUL BALL ARMOUR PROJECT

TitleFOUL BALL ARMOUR PROJECT
BrandFOX SPORTS JAPAN
Product / ServiceFOX SPORTS
CategoryA02. Posters
EntrantHAKUHODO PRODUCT'S Tokyo, JAPAN
Entrant Company HAKUHODO PRODUCT'S Tokyo, JAPAN
Advertising Agency HAKUHODO PRODUCT'S Tokyo, JAPAN

Credits

Name Company Position
Takaaki Kurabayashi Hakuhodo Inc. Account Director
Kazuaki Sawai Hakuhodo Inc. Account Director
Junji Totsuka  Hakuhodo Inc. Account Manager
Takuya Nakanishi Hakuhodo Product`s Inc. Project Manager
Sayaka Ootake Hakuhodo Product`s Inc. Producer
Kouji Fujiwara Hakuhodo Product`s Inc. Producer
Shunsuke Ito Hakuhodo Product`s Inc. Copywriter
Shuhei Segawa  Hakuhodo Product`s Inc. Planner
Yusuke Oka Hakuhodo Product`s Inc. Photographer
Yumi Ezure Hakuhodo Product`s Inc. Designer
Takehito Takizawa Hakuhodo Product`s Inc. Creative Director
Toru Kimura Hakuhodo Inc. Executive Creative Director

Brief Explanation

"The challenge was to set up a camera exclusively for Fox Sports broadcasts in the stands to create the sense for the audience of what it actually feels like to be at a baseball stadium. "

The Brief

"We will demonstrate that Fox Sports baseball broadcasts are clearer and more real than any previous broadcasts, using an easy-to-understand expression for general audiences, including non-baseball fans. "

How the final design was conceived

"We were successful in combining the sense of the viewer of actually being at a baseball stadium with the sense of having a ball flying right toward you from your TV screen. "

Indication of how successful the outcome was in the market

The number of fans of the Fox Sports Japan Facebook page increased 30-fold!