MY FIRST DAY

TitleMY FIRST DAY
ClientLANDOR SINGAPORE
Product / ServiceEMPLOYEE INCENTIVE PROGRAM
CategoryA06. Self Promotion
EntrantLANDOR ASSOCIATES Singapore, SINGAPORE
Entrant Company LANDOR ASSOCIATES Singapore, SINGAPORE
Advertising Agency LANDOR ASSOCIATES Singapore, SINGAPORE

Brief Explanation

To attract and retain the best talent we have to appeal to the best. Our desire is to make a lasting impression for any new hire's first day. At Landor Singapore the magic begins the moment you join.

The Brief

Make a Landor employee's first day an unforgettable experience.

How the final design was conceived

We created a program to showcase Landor’s dynamic work environment from day one. The epic journey begins with a limo ride to work. A "work buddy" greets you and shows you the ropes. Phone, business cards, computer and a guidebook are ready at your disposal. After a light schedule, you're off to lunch with the boss. A late afternoon massage keeps the good vibes flowing. Then indulge in an afternoon tea and your first chance at office-wide gossip. You're back to the office refreshed; just in time for the limo ride home.

Indication of how successful the outcome was in the market

The program has been a great opportunity for new employees to learn about Landor’s values and culture, and also to feel fully welcomed and ready for their career at Landor. Since the launch of My First Day employee turn has been at an 8% level. The industry standard is approximately 20% with some agencies at 30%. More remarkable still, no employee who’s experienced My First Day has chosen to leave.

Credits

Name Company Position
Ridzwan Ismail Landor Associates Designer
Mavis Chin Landor Associates Design Director
Richard Westendorf Landor Associates Executive Creative Director
Nick Foley Landor Associates President Of Sea And Pacific