ENDLESS DISCOVERIES

TitleENDLESS DISCOVERIES
ClientLITTLE RED CUBE
Product/ServiceKID'S MALL
CategoryA01. Corporate Identity Schemes
EntrantLANDOR ASSOCIATES Singapore, SINGAPORE
Entrant Company LANDOR ASSOCIATES Singapore, SINGAPORE
Advertising Agency LANDOR ASSOCIATES Singapore, SINGAPORE

Brief Explanation

Over a third of all Malaysians are under 18, and The Little Red Cube is smartly answering the call. From Hello Kitty to mojito's for Mom and Dad, this mall has something for everyone, every visit.

The Brief

Make a mall for kids just as much fun for parents.

How the final design was conceived

The Little Red Cube cuts through the visual clutter with a fun name, identity and AD campaign. Its flexible graphic system delivers the brand promise of endless discoveries with ever-changing visual imagery.

Indication of how successful the outcome was in the market

53% of kids in Malaysia have visited the Little Red Cube since its opening, that's more than nearby kid destination, LegoLand Malaysia.

Credits

Name Company Position
Christopher See Landor Associates Designer
Sunita Sudheesan Landor Associates Senior Client Manager
Jee Sungwon Landor Associates Design Director
Simon Bell Landor Associates Executive Strategy Director