LONG LIVE NEGATIVE POSTER : BLUE

TitleLONG LIVE NEGATIVE POSTER : BLUE
ClientTHE RED WHISTLE
Product / ServiceTHE RED WHISTLE
CategoryA02. Posters
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Brief Explanation

The biggest challenge that the brief had to overcome was the hesitance of people to protect themselves from HIV by using a condom. Many believe that it gets in the way of sexual pleasure. The approach given was to communicate to everyone that when you protect yourself from the virus, the longer you will live. The longer you live, the longer you can enjoy your sex life.

The Brief

The Red Whistle is a non-government organization supported by the United Nations Program on HIV/AIDS (UNAIDS). Their aim is to spread awareness about the HIV virus with the hope of getting people to have themselves tested and get the government to increase funding on projects to stop and treat HIV/AIDS.

How the final design was conceived

The materials were designed to show that a condom does not ruin sex. To do this, posters depicting different sexual positions were created with the negative spaces in between bodies taking the shape of a condom. The condom is integrated into the artwork seamlessly enough not to destroy the art. This signifies that getting protected does not make take away the beauty of sex. Instead, it gives you a longer sex life to enjoy.

Indication of how successful the outcome was in the market

The red whistle reports a significant increase in the number of people getting HIV tests. More calls by people wanting to know more about the disease hae also been confirmed.

Credits

Name Company Position
Romar Quiroz Tbwa\santiago Mangada Puno Final Artist
Dennis Carlos Tbwa\santiago Mangada Puno Print Producer
Marci Reyes Tbwa\santiago Mangada Puno Copywriter
Cj De Silva Tbwa\santiago Mangada Puno Art Director
Ali Silao Tbwa\santiago Mangada Puno Creative Director
Melvin Mangada Tbwa\santiago Mangada Puno Executive Creative Director