BRANCOTT ESTATE CHOSEN ROWS

TitleBRANCOTT ESTATE CHOSEN ROWS
ClientBRANCOTT ESTATE
Product / ServiceBRANCOTT ESTATE SAUVIGNON BLANC
CategoryB02. Drinks
EntrantLANDOR ASSOCIATES Sydney, AUSTRALIA
Entrant Company LANDOR ASSOCIATES Sydney, AUSTRALIA
Advertising Agency LANDOR ASSOCIATES Sydney, AUSTRALIA

Brief Explanation

The concepts should showcase the mastery and leadership of Brancott Estates as the 'Creators of Marlborough', delivering to the brand compass, and brand crusade of 'Inspire new horizons'. The concept is to deliver an iconic, yet understated expression of the brand; communicating the substance and integrity of the product and brand. Design KPI's are prestige, cra' and credibility and the essence of the brief is that the it's to mirror the superior quality of the wine.

The Brief

To create an identity for Project Icon; Brancott Estate Sauvignon Blanc, delivering on the expression of luxury & prestigious cues.

How the final design was conceived

Searching for a unique idea to package the pinnacle of Marlborough Sauvignon Blanc - who better to consult than the winemaker. He told us the best fruit came from rows that capture the best light. We created a 3D label to express the concept of changing light, die-cutting and embossing our vines to cast shadow as the light changes on the bottle. We distinguished our bottle in the same way that the winemaker marks his chosen rows with a twist of red thread.

Indication of how successful the outcome was in the market

As this product has only been released to fine dinning restaurants we do not have any consumer marketing results to date.

Credits

Name Company Position
Peter Van Den Elshout Landor Associates Production Director
Alyce Mccullum Landor Associates Account Manager
Nicole Corrigan Landor Associates Account Director
Matt Morgan Landor Associates Senior Designer
Nichola Dearn Landor Associates Creative Director
Mike Staniford Landor Associates Executive Creative Director