|Product / Service||LANDOR MORNING EVENTS|
|Category||A06. Self Promotion|
|Entrant||LANDOR ASSOCIATES Sydney, AUSTRALIA|
|Entrant Company||LANDOR ASSOCIATES Sydney, AUSTRALIA|
|Advertising Agency||LANDOR ASSOCIATES Sydney, AUSTRALIA|
|Richard Swain||Landor Associates||Strategist|
|Ashley Webster||Landor Associates||Marketing Mananger|
|Sarita Walsh||Landor Associates||Designer|
|Matt Morgan||Landor Associates||Senior Designer|
|Nichola Dearn||Landor Associates||Creative Director|
|Mike Staniford||Landor Associates||Executive Creative Director|
To produce a creative and strategic event that engages existing and potential clients to drive new business.
With great minds, brimming with ideas too good not to share, Landor embarked on a series of trend and insight breakfast talks.
We wanted to provide our clients with daily inspiration - creative thinking they could apply every day. Our concept was around the fresh perspective of the morning. We based our identity on a visual language inspired by the things we 'wake up' with.
Through media coverage, we were able to generate several new leads, based on our insights at the event. With 120 guests in attendance and 7 requested for private presentations the first breakfast was successful enough to become a biannual event in Australia. It is now being replicated in Landor offices across South East Asia and India, with a view to Europe and North America next year. Sydney alone generated 16 new briefs, 7 requests for repeat presentations, 4 new innovation projects in the first 3 months and got 3 articles published in regional trade press.