'DAVID OGILVY QUOTES'

Title'DAVID OGILVY QUOTES'
ClientOGILVY & MATHER SINGAPORE
Product / ServiceOGILVY & MATHER SINGAPORE
CategoryA06. Self Promotion
EntrantOGILVY & MATHER SINGAPORE, SINGAPORE
Entrant Company OGILVY & MATHER SINGAPORE, SINGAPORE
Advertising Agency OGILVY & MATHER SINGAPORE, SINGAPORE

Brief Explanation

To the current generation David Ogilvy is someone from a bygone era but his guiding principles are still relevant today. The challenge was to make his mantras relevant and appealing.

The Brief

Communicate David Ogilvy's principles and ideals to a new generation.

How the final design was conceived

Using David Ogilvy's quotes we engaged one of the most awarded designers to bring these quotes to life in a refreshing and arresting manner.

Indication of how successful the outcome was in the market

Overwhelming. Staff has asked for their own personal copies of the posters and other Ogilvy offices in the region, has requested for the program to be implemented.

Credits

Name Company Position
Alvin Chin Ogilvy/Mather Singapore Producer
Theseus Chan Work/Singapore Typographer
Theseus Chan Work/Singapore Designer
David Ogilvy Ogilvy/Mather Worldwide Copywriter
Eugene Cheong Ogilvy/Mather Asia Pacific Chief Creative Officer