WEARABLE BUSINESS CARD

TitleWEARABLE BUSINESS CARD
ClientDAAYITA JEWELLERY DESIGN
Product / ServiceJEWELLERY DESIGN
CategoryA04. Stationery
EntrantLEO BURNETT INDIA New Delhi, INDIA
Entrant Company LEO BURNETT INDIA New Delhi, INDIA
Advertising Agency LEO BURNETT INDIA New Delhi, INDIA

Brief Explanation

To design an effective and innovative business card that showcases our client's jewellery design and is experiential in nature.

The Brief

Daayita wanted to get away from traditional business cards.

How the final design was conceived

We created a business card that in addition to carrying the client’s requisite information also doubled up as a piece of jewellery which can be punched out of the card and worn. The business card beautifully showcased our client’s signature designs and at the same time provided a sample of our designer’s jewellery to the target audience.

Indication of how successful the outcome was in the market

The wearable business card was a huge success. Our target audience was really excited to get a sample of our designers jewellery and were in awe of the fact that it came out of a business card. Our client experienced a twenty five to thirty percent increase in sales within the first round of distribution. There was a huge demand for the business cards also as the target audience wanted to collect a handful of them.

Credits

Name Company Position
Mukul Raut Leo Burnett Photographer
Rajkumar Girdhar Leo Burnett Copywriter
Avinash Chauhan Leo Burnett Copywriter
Rajat Goel Leo Burnett Art Director
Avinash Chauhan Leo Burnett Art Director
Rajkumar Girdhar Leo Burnett Art Director
Arijit Gupta Leo Burnett Creative Director
Sainath Saraban Leo Burnett Executive Creative Director
K.V.Sridhar Leo Burnett Chief Creative Officer Indian Sub Continent