Product / ServiceKIT KAT
CategoryA02. Posters
EntrantJWT Sydney, AUSTRALIA
Entrant Company JWT Sydney, AUSTRALIA
Advertising Agency JWT Sydney, AUSTRALIA

Brief Explanation

Our objective was to build brand awareness in the online and real world. We were tasked to drive traffic through to the Kit Kat Australia's Facebook page to create conversations around this limited edition chocolate format.

The Brief

The Limited Edition KIT KAT White was so popular, demand was outweighing supply and they were running out quickly. Our challenge was to create something fresh that makes the love for the limited product outlast the limited product itself, to promote talkability and awareness of the brand.

How the final design was conceived

We created The Final Fifty, using the last 50 Limited Edition Kit Kat Whites to create 50 unique posters that were hand crafted by renowned illustrator Mike Watt. We launched with a video of the process then created an online gallery to showcase the fifty exclusive posters on Facebook to our 200,000+ fans. Fifty fans who commented on their favourite posters were invited to an exhibition to view the posters and collect their favourite poster.

Indication of how successful the outcome was in the market

We delivered on our objective of building awareness of the brand, with instant widespread PR, likes, shares, and magazine articles around The Final Fifty. Our target audience were highly engaged with all 50 exclusive posters in the online gallery, being commented on and awarded to fans within the first 72 hours. We increased the depth of our relationship with our highly engaged fans in our facebook community and provided another example of Kit Kat's ownership of the break, forever.


Name Company Position
Bec Aitken The Drawing Book Producer
Mike Watt The Drawing Book Artist
Rhys Arnott Jwt Sydney Account Dir
Nigel Seeto Jwt Sydney Snr Account Dir
Kaye Cook Jwt Sydney Project Manager
Trent Henderson Jwt Sydney Head Of Print Production
Matt Townsley Jwt Sydney Photographer
Jesse Mcelroy Jwt Sydney Director
John Koay Jwt Sydney Cw And Ad
John Lam Jwt Sydney Cd
Mark Harricks Jwt Sydney Ecd