TOKYO CITY SYMPHONY

TitleTOKYO CITY SYMPHONY
ClientMORI BUILDING CO.
Product / ServiceROPPONGI HILLS
CategoryA08. Broadcast Design and Graphics & Digital Design
EntrantSIX Tokyo, JAPAN
Entrant Company SIX Tokyo, JAPAN
Media Agency SIX Tokyo, JAPAN

Brief Explanation

We created an " interactive city" using 3D projection mapping on the most precise,handcrafted miniature model of Tokyo. At fie square meters, the model covers over 6,400 acres of the city, making this experiment being equivalent to using projection mapping on a massive piece of land in central Tokyo, in which people from around the world could have interactive firsthand experience of playing a symphony with the big city.

The Brief

Create an interactive content for Mori Building in celebration of the tenth anniversary of Roppongi Hills, the most renowned landmark of Tokyo developed by Mori. The content should offer users around the world the opportunity to experience Mori's philosophy to "create Tokyo into a global metropolis" and explore the infinite possibilities of the city of Tokyo.

How the final design was conceived

Our idea was to offer users a first hand experience of the vibrancy,diversity and the infinite possibilities of Tokyo.Participants could play music in sync with visual motifs such as "Future," "Rock," and "Traditional Tokyo" that would be projected onto the city, by pressing the keys on the computer keyboard. Each key would play beats of different lenghts of either 0.5 sec, 1 sec, 2 sec, or 4 sec, along with various visual motifs, creating over 100 different sound and visual combinations. Numerous symphony scores submitted by the participants were put together to create the Tokyho City Symphony.

Indication of how successful the outcome was in the market

- created sensational buzz around the world - gained publicity on hundreds of media including TV, magazines, and digital around the world. - was selectid as the feature content in the presentation to the aioc to hosu the Olympic Games in Tokyo.

Credits

Name Company Position
Ai Suzuki Hakuhodo English Copywriter
Taiga Matsuguma Hakuhodo Design Designer
Kazufumi Nagai Hakuhodo Design Exective Creative Director
Seiya Nakano Aircord Projection System
Toshyiyuki Hashimoto Aircord Projection System
Tomonori Suzuki Animation
Makoto Kubota Animation
Nobutaka Kitahara Animation
Takeru Shima Animation
Kasumasa Kimura Animation
Miki Ogawa Triforce Cinematographer
Takahiko Kajima P.i.c.s. Producer
Hironori Terai P.i.c.s. Exective Producer
Koshi Miura Commmons/Avex Enterainment/Inc. Music Composer
Takcom P.i.c.s Movie Director/Animation
Sadanori Maeda Bascule Designer
Takayuki Watanabe Bascule Web Director/Interaction Designer
Kampei Baba Bascule Creative Director
Tsubasa Oyagi Six Exective Creative Director/Intaractive Director