CORNER OFFICE

TitleCORNER OFFICE
ClientTEERATH & CO
Product / ServiceDARK DOG
CategoryA02. Posters
EntrantY&R SINGAPORE, SINGAPORE
Entrant Company Y&R SINGAPORE, SINGAPORE
Advertising Agency Y&R SINGAPORE, SINGAPORE

Brief Explanation

Dark Dog is a new entrant in the Singapore market with a small budget. We needed to avoid Adventure, which is the domain of Red Bull. So we positioned Dark Dog as the energy brand for fun. We needed to make maximum impact on a small budget.

The Brief

Posters that bring alive brand promise of ‘More Energy, More Fun’.

How the final design was conceived

Retro Style games are in. So we decided that the old 8-bit gaming style would resonate. Besides, the fact that corporate politics shown in this way would be both endearing and memorable.

Indication of how successful the outcome was in the market

Hard to pinpoint as it was part of multiple advertising activities like Print Ads, Promotions and Online ads.

Credits

Name Company Position
Dinesh Singh Teerath/Co Pte Ltd Marketing Director
Melvin Kuek Y/R Singapore Managing Director/Account Supervisor
Yip Choon Fai Y/R Singapore Illustrator
Kirby Ho Y/R Singapore Production Manager
David Stevanov Y/R Singapore Typographer
Jon Loke Y/R Singapore Typographer
David Stevanov Y/R Singapore Art Director
Kevin Joseph Y/R Singapore Copywriter
Jon Loke Y/R Singapore Creative Director
Farrokh Madon Y/R Singapore Chief Creative Officer