Title | CORNER OFFICE |
Brand | TEERATH & CO |
Product / Service | DARK DOG |
Category | A02. Posters |
Entrant | Y&R SINGAPORE, SINGAPORE |
Entrant Company | Y&R SINGAPORE, SINGAPORE |
Advertising Agency | Y&R SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Dinesh Singh | Teerath/Co Pte Ltd | Marketing Director |
Melvin Kuek | Y/R Singapore | Managing Director/Account Supervisor |
Yip Choon Fai | Y/R Singapore | Illustrator |
Kirby Ho | Y/R Singapore | Production Manager |
David Stevanov | Y/R Singapore | Typographer |
Jon Loke | Y/R Singapore | Typographer |
David Stevanov | Y/R Singapore | Art Director |
Kevin Joseph | Y/R Singapore | Copywriter |
Jon Loke | Y/R Singapore | Creative Director |
Farrokh Madon | Y/R Singapore | Chief Creative Officer |
Dark Dog is a new entrant in the Singapore market with a small budget. We needed to avoid Adventure, which is the domain of Red Bull. So we positioned Dark Dog as the energy brand for fun. We needed to make maximum impact on a small budget.
Posters that bring alive brand promise of ‘More Energy, More Fun’.
Retro Style games are in. So we decided that the old 8-bit gaming style would resonate. Besides, the fact that corporate politics shown in this way would be both endearing and memorable.
Hard to pinpoint as it was part of multiple advertising activities like Print Ads, Promotions and Online ads.