|Product / Service||CHARITY|
|Category||A09. Environmental Design|
|Entrant||PUBLICIS SHANGHAI, CHINA|
|Entrant Company||PUBLICIS SHANGHAI, CHINA|
|Advertising Agency||PUBLICIS SHANGHAI, CHINA|
|Kurt Yang||Publicis Sh||Copywriter|
|Wanling Yu||Sanofi||Advertiser's Supervisor|
|Elsa Chou||Publicis Sh||Account Supervisor|
|Terri Yuan||Publicis Sh||Art Buyer|
|Leo Jin||Publicis Sh||Designer|
|Hanna Han||Publicis Sh||Designer|
|Liron Qiu||Publicis Sh||Art Director|
|Ivan Liu||Publicis Sh||Creative Director/Copywriter|
|Akae Wang||Publicis Sh||Executive Creative Director/Copywriter|
|Sheena Jeng||Publicis Sh||Chief Creative Officer/Copywriter/Planner|
|Erik Vervroegen||Publicis World Wide||Creative Director|
To design medical equipment that could bring joy to the frigid hospital environment. To help medical staff and parents to solve the problem of children unwilling to get injections. To convey happiness to children and communicate the caring image of Sanofi towards children.
Sanofi has been focusing on Chinese children's well-being for a long time, only to realize that these children shared unpleasant experiences while getting medical advices under deficient medical environment. Could there be an easy idea to make them feel happy while going through medical treatments?
'Happy Shot'! It is suggested to design a balloon-like container that holds infusion bags, with infusion tubes attached to it. During the treatment, it would look as though children are holding floating balloons.
The campaign received much attention from the public after execution at children's hospitals in Shanghai. More hospitals are planning to work with Sanofi to promote the campaign in other cities in a long-term period. Participating young patients hoped to bring the balloons back home.Articles reported by five medical and health magazines, and design magazines, receiving much support from the public.