STICKY NOTES ANNUAL

TitleSTICKY NOTES ANNUAL
ClientCOPYWRITERS CLUB NAGOYA
Product / ServiceBOOK
CategoryA05. Publications
EntrantDENTSU CHUBU Nagoya, JAPAN
Entrant Company DENTSU CHUBU Nagoya, JAPAN
Advertising Agency DENTSU CHUBU Nagoya, JAPAN

Brief Explanation

Japanese creators are considered to be diligent. They write notes directly on to the annual and dog-ear pages when they study. However, the important annual becomes damaged too quickly because of the method.

The Brief

To make an annual of Copywriters Club Nagoya

How the final design was conceived

We invented "An annual with sticky notes." Many sticky notes have been arranged onto the cover so that owners can smoothly use it as a bookmark.

Indication of how successful the outcome was in the market

The owners were able to leave marks onto the annuals without damaging the pages. Moreover, the colorful sticky notes excited them and motivated their eager to learn harder. Since the sticky notes were placed onto the cover, no one has lost them since.

Credits

Name Company Position
Yunosuke Kunimoto Dentsu Inc. Translator
Yoshiki Toya Daiko Advertising Inc. Copy Editor
Yosei Urushibata Clint Inc. Copy Editor
Toshiya Yamada Tokyo-Shiki co.ltd Sticky Notes Producer
Makoto Tobita Itoubigeisha Seihanjo Co.ltd Retoucher
Osamu Sato Itoubigeisha Seihanjo Co.ltd Retoucher
Satoru Ozawa Itoubigeisha Seihanjo Co.ltd Printing Director
Norio Kito Kito Printing Co.ltd Printing Director
Yoshihiro Ozaki Studiowork Inc. Photographer
Koji Tanaka Openends Inc. Designer
Masao Shirasawa Openends Inc. Designer
Masatsugu Yano Openends Inc. Designer
Kotoha Tanaka Dentsu Inc. Copywriter
Michihito Dobashi Dentsu Inc. Art Director
Yoshihisa Ozaki Dentsu Inc. Creative Director