NECKS

TitleNECKS
ClientTIANJIN SMITHKLINE &FRENCH LABORATORIES
Product / ServiceCONTAC SORE THROAT PASTILLES
CategoryA02. Posters
EntrantGREY GROUP CHINA Beijing, CHINA
Entrant Company GREY GROUP CHINA Beijing, CHINA
Advertising Agency GREY GROUP CHINA Beijing, CHINA

Brief Explanation

While communicating its benefit, how could we make this drug-free product more friendly and appealing since it comes from a conventional health care company.

The Brief

The GSK Sore Throat Pastille is a product that relieve the uncomfortable feeling of sore throats.But most consumers do not know the benefit of the product and that results in a low desire to purchase.

How the final design was conceived

The brief was to let the consumers know the benefit of using our product. So we thought, let's show them in an interesting and impactful way by dramatizing the feeling when one is having a sore throat.

Indication of how successful the outcome was in the market

Product and brand awareness went up, as well as its likability.

Credits

Name Company Position
Jasper Zhao Tianjin Smithkline/French Laboratories Ltd. Marketing Director
Bernard Wong Grey Group China Acocount Director
Kevin Bi Grey Group China Art Buyer
Michael Song Grey Group China Illustration
Procolor Procolor Illustration
Michael Song Grey Group China Typographer
Chee Guan Yue Grey Group China Copy Writer
Michael Song Grey Group China Art Director
Chee Guan Yue Grey Group China Excecutive Creative Director