Title | NECKS |
Brand | TIANJIN SMITHKLINE &FRENCH LABORATORIES |
Product / Service | CONTAC SORE THROAT PASTILLES |
Category | A02. Posters |
Entrant | GREY GROUP CHINA Beijing, CHINA |
Entrant Company | GREY GROUP CHINA Beijing, CHINA |
Advertising Agency | GREY GROUP CHINA Beijing, CHINA |
Name | Company | Position |
---|---|---|
Jasper Zhao | Tianjin Smithkline/French Laboratories Ltd. | Marketing Director |
Bernard Wong | Grey Group China | Acocount Director |
Kevin Bi | Grey Group China | Art Buyer |
Michael Song | Grey Group China | Illustration |
Procolor | Procolor | Illustration |
Michael Song | Grey Group China | Typographer |
Chee Guan Yue | Grey Group China | Copy Writer |
Michael Song | Grey Group China | Art Director |
Chee Guan Yue | Grey Group China | Excecutive Creative Director |
While communicating its benefit, how could we make this drug-free product more friendly and appealing since it comes from a conventional health care company.
The GSK Sore Throat Pastille is a product that relieve the uncomfortable feeling of sore throats.But most consumers do not know the benefit of the product and that results in a low desire to purchase.
The brief was to let the consumers know the benefit of using our product. So we thought, let's show them in an interesting and impactful way by dramatizing the feeling when one is having a sore throat.
Product and brand awareness went up, as well as its likability.