| Title | SEEING SOUND |
| Brand | SHANGHAI HUI SEN MUSICAL INSTRUMENT CO |
| Product / Service | SPRING PIANO |
| Category | A09. Environmental Design |
| Entrant | Y&R SHANGHAI, CHINA |
| Entrant Company | Y&R SHANGHAI, CHINA |
| Advertising Agency | Y&R SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Black/Cameron | Production Company | |
| Jaemin Kim | Director | |
| Wang Haochen | Artist | |
| Leslie Sim | Photographer | |
| Xiao Xuan | Y/R Shanghai | Art Director |
| Yin-Yin Wu | Y/R Shanghai | Copywriter |
| Dagger Chen | Y/R Shanghai | Cd |
| Xiao Dai | Y/R Shanghai | Cd |
| A S Anam | Y/R Shanghai | Gcd |
| Nils Andersson | Y/R China | Cco |
Make people care,aginst a backdrop of many charities all asking for donations.And to help thehearing-impaired experience something they have never done before.Sound.
Raise awareness and funds for China’s Association for the hearing-impaired.
Over 150,000 CNY was raised. The national media and television covered the story. And most important of all, those who had never experienced music before, did in a truly unique way.
China’s Association for the Hearing-Impaired used the money obtained from the event to purchase hearing-aids for those who needed them.