| Title | MADE OF MORE – FILM DIRECTOR |
| Brand | ASIA PACIFIC BREWERIES SINGAPORE / DIAGEO |
| Product / Service | GUINNESS |
| Category | A02. Posters |
| Entrant | BBDO SINGAPORE, SINGAPORE |
| Entrant Company | BBDO SINGAPORE, SINGAPORE |
| Advertising Agency | BBDO SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Fiona Huang | Bbdo Singapore Pte Ltd | Account Manager |
| Joe Braithwaite | Bbdo Singapore Pte Ltd | Account Supervisor |
| Koh Kheng Khai | Bbdo Singapore Pte Ltd | Illustrator |
| Annabella Goh | Bbdo Singapore Pte Ltd | Illustrator |
| Jennyson Rosero | Bbdo Singapore Pte Ltd | Illustrator |
| Douglas Goh | Bbdo Singapore Pte Ltd | Illustrator |
| Primus Nair | Bbdo Singapore Pte Ltd | Copywriter |
| Wai Khuen Yee | Bbdo Singapore Pte Ltd | Art Director |
| Jennyson Rosero | Bbdo Singapore Pte Ltd | Art Director |
| Douglas Goh | Bbdo Singapore Pte Ltd | Art Director |
| Wai Khuen Yee | Bbdo Singapore Pte Ltd | Creative Director |
| Douglas Goh | Bbdo Singapore Pte Ltd | Creative Director |
| Primus Nair | Bbdo Singapore Pte Ltd | Group Creative Director |
| Ronald Ng | Bbdo Singapore Pte Ltd | Chief Creative Officer |
The illustration continues to bring Guinness and ‘Made of More’ to life through a human angle, bringing together the drinker and the drink through a visual craft emotional representation of the new Guinness tag line Made of More.
This piece is the latest instalment of the Guinness Made of More print advertising campaign, joining 3 other creations; “rock star”, “pool”, “hotel”.
As with the other posters in the series, the story of Made of More is brought to life through a man’s bold journey, this time that of a film director and his path to success.
Using the visual treatment of a film reel wrapped around the iconic Guinness pint, each frame explores the story of a regular man and his resolve towards his goal; which is revealed at the top of the pint.