| Title | ICONS |
| Brand | ENERGIZER PHILIPPINES |
| Product / Service | SCHICK EXACTA 2 |
| Category | A02. Posters |
| Entrant | JWT MANILA, THE PHILIPPINES |
| Entrant Company | JWT MANILA, THE PHILIPPINES |
| Advertising Agency | JWT MANILA, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Brian Lontok | Jwt Manila | Account Manager |
| Tobias Bernardo | Jwt Manila | Account Director |
| Bene Sarmiento | Jwt Manila | Final Artist |
| Carol Pe Benito | Jwt Manila | Print Producer |
| Joe Dy | Jwt Manila | Copywriter |
| Y2 Villanueva | Jwt Manila | Copywriter |
| Danni Lim | Jwt Manila | Art Director |
| Joei Calixto | Jwt Manila | Art Director |
| Javey Villones | Jwt Manila | Art Director |
| Elvin Villar | Jwt Manila | Art Director/Illustrator |
| Mark Ibaviosa | Jwt Manila | Associate Creative Director |
| Tay Guan Hin | Jwt Manila | Regional Executive Creative Director |
| Joe Dy | Jwt Manila | Creative Director |
| Dave Ferrer | Jwt Manila | Executive Creative Director |
The Schick brand was facing an identity crisis in the Philippines because it was perceived to be a feminine brand of lady razors. There was a need to bring attention to its masculine line as well.
The Schick brand was facing an identity crisis in the Philippines because it was perceived to be a feminine brand of lady razors. There was a need to bring attention to its masculine line as well.
We created graphic posters of legendary men with iconic facial hair with the Schick Exacta 2 razor seamlessly incorporated into each design. The objective was to show how the right facial hair helps define a man's identity.
The campaign is in its early phases so there are no available data as of this submission date.