| Title | FOUL BALL ARMOUR PROJECT |
| Brand | FOX SPORTS JAPAN |
| Product / Service | FOX SPORTS |
| Category | A02. Posters |
| Entrant | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Entrant Company | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Advertising Agency | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takaaki Kurabayashi | Hakuhodo Inc. | Account Director |
| Kazuaki Sawai | Hakuhodo Inc. | Account Director |
| Junji Totsuka | Hakuhodo Inc. | Account Manager |
| Takuya Nakanishi | Hakuhodo Product`s Inc. | Project Manager |
| Sayaka Ootake | Hakuhodo Product`s Inc. | Producer |
| Kouji Fujiwara | Hakuhodo Product`s Inc. | Producer |
| Shunsuke Ito | Hakuhodo Product`s Inc. | Copywriter |
| Shuhei Segawa | Hakuhodo Product`s Inc. | Planner |
| Yusuke Oka | Hakuhodo Product`s Inc. | Photographer |
| Yumi Ezure | Hakuhodo Product`s Inc. | Designer |
| Takehito Takizawa | Hakuhodo Product`s Inc. | Creative Director |
| Toru Kimura | Hakuhodo Inc. | Executive Creative Director |
"The challenge was to set up a camera exclusively for Fox Sports broadcasts in the stands to create the sense for the audience of what it actually feels like to be at a baseball stadium. "
"We will demonstrate that Fox Sports baseball broadcasts are clearer and more real than any previous broadcasts, using an easy-to-understand expression for general audiences, including non-baseball fans. "
"We were successful in combining the sense of the viewer of actually being at a baseball stadium with the sense of having a ball flying right toward you from your TV screen. "
The number of fans of the Fox Sports Japan Facebook page increased 30-fold!