Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
THE BIG NIGHT
SUBARU
SUBARU FORESTER
ADK JAPAN Tokyo JAPAN GREAT GUNS London UNITED KINGDOM
Bronze
ABO FIRST MONKEY IN SPACE
SOHO CHINA
SOHO GALAXY
OGILVY & MATHER SHANGHAI CHINA POINTBLANK London UNITED KINGDOM
Silver
BOB THINKS BIG
CHRISTCHURCH & CANTERBURY TOURISM
CHRISTCHURCH
IRIS WORLDWIDE Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze
REFLECTION
O.P. NATURAL PRODUCTS CO.
ORIENTAL PRINCESS
JWT BANGKOK THAILAND THE FILM FACTORY LIMITED Bangkok THAILAND
Gold
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
ONE DAY IN PARADISE
TOURISM AND EVENTS QUEENSLAND
TOURISM TROPICAL NORTH QUEENSLAND
SAPIENTNITRO Miami USA THE POST LOUNGE Brisbane AUSTRALIA
Short List
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA PIXOMONDO Beijing CHINA
Bronze
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE/HEINEKEN
HEINEKEN
IRIS WORLDWIDE Singapore SINGAPORE FIRECRACKER FILMS London UNITED KINGDOM
Short List
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
MEGA YDC
PEERLESS PRODUCTS MANUFACTURING CORP.
CHAMPION INFINITY DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Short List
A04 Best Use or Integration of User-Generated Content
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA
SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA RESERVOIR PRODUCTION Selangor MALAYSIA
Short List
NODOGOSHI DREAM OF DREAMS
KIRIN BREWERY COMPANY
NODOGOSHI-NAMA
TYO PRODUCTIONS Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
Silver
PERFUME@CANNES LIONS
AMUSE.INC
PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
Short List
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA PIXOMONDO Beijing CHINA
Silver
A05 Best Use or Integration of Experiential Events
THE V MOTION PROJECT
FRUCOR BEVERAGES
V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
Short List
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY
HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT Seoul SOUTH KOREA
Silver
TWISTED FOOTBALL
NESTLÉ
MILO CANS
OGILVY MALAYSIA Kuala Lumpur MALAYSIA DIRECTOR'S THINK TANK Kuala Lumpur MALAYSIA
Short List
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA THE SUPERGROUP Atlanta / HIGHLIGHT FILMS Mumbai USA / INDIA
Silver
OLYMPIC SHIRT FLAG
P&G
ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES TOWER OF DOOM Quezon City THE PHILIPPINES
Short List
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver
A06 Best Use or Integration of Music
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY
COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Short List
PATROL VS BEETHOVEN
NISSAN MOTOR CO AUSTRALIA
NISSAN PATROL
WHYBIN\TBWA MELBOURNE AUSTRALIA INFINITY SQUARED Sydney AUSTRALIA
Bronze
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Grand Prix
UNICORN X SPACE BROTHERS FEEL SO MOON
KODANSHA
SPACE BROTHERS
PARTY Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
Silver
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA GIRINGREEM FILM Seoul SOUTH KOREA
Silver
UNITY PAPER
WIJEYA NEWSPAPERS
ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA 24 FRAMES Colombo SRI LANKA
Bronze
A08 Best Use or Integration of Gaming
DUMB WAYS TO DIE THE GAME
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver
ONE DAY CEASEFIRE
PEACE ONE DAY
PUBLIC SERVICE
OGILVY & MATHER SHANGHAI CHINA CMUNE Beijing CHINA
Short List
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS
CENSUS
LEO BURNETT SYDNEY AUSTRALIA MILLIPEDE Melbourne AUSTRALIA
Short List
A09 Best use or integration of digital or social media
PENGUIN NAVI
SUNSHINE CITY CORPORATION
SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN ERBA HOLDINGS Nagano / HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND ASSEMBLY Auckland NEW ZEALAND
Gold
SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SILK PRODUCTION Auckland NEW ZEALAND
Silver
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE
DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne AUSTRALIA JUNGLEBOYS Darlinghurst AUSTRALIA
Short List
A10 Best Integrated Content Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND
DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY
COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Bronze
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver