Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
THE BIG NIGHT
SUBARU
SUBARU FORESTER
ADK JAPAN Tokyo JAPAN GREAT GUNS
London
UNITED KINGDOM
Bronze
ABO FIRST MONKEY IN SPACE
SOHO CHINA
SOHO GALAXY
OGILVY & MATHER SHANGHAI CHINA
Silver
BOB THINKS BIG
CHRISTCHURCH & CANTERBURY TOURISM
CHRISTCHURCH
IRIS WORLDWIDE Sydney AUSTRALIA FINCH
Sydney
AUSTRALIA
Bronze
REFLECTION
O.P. NATURAL PRODUCTS CO.
ORIENTAL PRINCESS
JWT BANGKOK THAILAND THE FILM FACTORY LIMITED
Bangkok
THAILAND

Gold Spike

A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
ONE DAY IN PARADISE
TOURISM AND EVENTS QUEENSLAND
TOURISM TROPICAL NORTH QUEENSLAND
SAPIENTNITRO Miami USA THE POST LOUNGE
Brisbane
AUSTRALIA
Short List
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA PIXOMONDO
Beijing
CHINA
Bronze
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE/HEINEKEN
HEINEKEN
IRIS WORLDWIDE Singapore SINGAPORE FIRECRACKER FILMS
London
UNITED KINGDOM
Short List
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
MEGA YDC
PEERLESS PRODUCTS MANUFACTURING CORP.
CHAMPION INFINITY DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Short List
A04 Best Use or Integration of User-Generated Content
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA
SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA RESERVOIR PRODUCTION
Selangor
MALAYSIA
Short List
NODOGOSHI DREAM OF DREAMS
KIRIN BREWERY COMPANY
NODOGOSHI-NAMA
TYO PRODUCTIONS Tokyo JAPAN TYO PRODUCTIONS
Tokyo
JAPAN
Silver
PERFUME@CANNES LIONS
AMUSE.INC
PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN
Short List
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA PIXOMONDO
Beijing
CHINA
Silver
A05 Best Use or Integration of Experiential Events
THE V MOTION PROJECT
FRUCOR BEVERAGES
V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES
Auckland
ASSEMBLY
Auckland
NEW ZEALAND
Short List
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY
HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT
Seoul
SOUTH KOREA
Silver
TWISTED FOOTBALL
NESTLÉ
MILO CANS
OGILVY MALAYSIA Kuala Lumpur MALAYSIA DIRECTOR'S THINK TANK
Kuala Lumpur
MALAYSIA
Short List
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA
LEO BURNETT SYDNEY AUSTRALIA HIGHLIGHT FILMS
Mumbai
INDIA
Silver
OLYMPIC SHIRT FLAG
P&G
ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES TOWER OF DOOM
Quezon City
THE PHILIPPINES
Short List
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS
Singapore
SINGAPORE
Silver
A06 Best Use or Integration of Music
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY
COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS
Sydney
AUSTRALIA
Short List
PATROL VS BEETHOVEN
NISSAN MOTOR CO AUSTRALIA
NISSAN PATROL
WHYBIN\TBWA MELBOURNE AUSTRALIA INFINITY SQUARED
Sydney
AUSTRALIA
Bronze
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Grand Prix
UNICORN X SPACE BROTHERS FEEL SO MOON
KODANSHA
SPACE BROTHERS
PARTY Tokyo JAPAN TAIYO KIKAKU
Tokyo
JAPAN
Silver
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE
SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA GIRINGREEM FILM
Seoul
SOUTH KOREA
Silver
UNITY PAPER
WIJEYA NEWSPAPERS
ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA 24 FRAMES
Colombo
SRI LANKA
Bronze
A08 Best Use or Integration of Gaming
DUMB WAYS TO DIE THE GAME
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver
ONE DAY CEASEFIRE
PEACE ONE DAY
PUBLIC SERVICE
OGILVY & MATHER SHANGHAI CHINA
Short List
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS
CENSUS
LEO BURNETT SYDNEY AUSTRALIA MILLIPEDE
Melbourne
AUSTRALIA
Short List
A09 Best use or integration of digital or social media
PENGUIN NAVI
SUNSHINE CITY CORPORATION
SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN HAKUHODO PRODUCT'S
Tokyo
JAPAN
Short List
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND ASSEMBLY
Auckland
NEW ZEALAND

Gold Spike

SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SILK PRODUCTION
Auckland
NEW ZEALAND
Silver
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE
DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
A10 Best Integrated Content Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND
DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND

Gold Spike

SHARE A COKE AND A SONG
THE COCA-COLA COMPANY
COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS
Sydney
AUSTRALIA
Bronze
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS
McCANN MELBOURNE AUSTRALIA

Gold Spike

HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS
Singapore
SINGAPORE
Silver
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver