Title Brand Product / Service Entrant Company Location Production Company Location Award
A05 Best Use or Integration of Experiential Events
SCREAM HALLOWEEN
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
A06 Best Use or Integration of Music
BACARDI SCREAMING
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN
A04 Best Use or Integration of User-Generated Content
GODIVA LOVE&HUG PROJECT
GODIVA / VALENTINE'S DAY
SAATCHI & SAATCHI FALLON TOKYO JAPAN TAIYO KIKAKU Tokyo JAPAN
A09 Best use or integration of digital or social media
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN FUTONE Tokyo JAPAN
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
SNICKERS HUNGER BLUNDER
MARS CHOCOLATE / SNICKERS
STARCOM MEDIAVEST GROUP Sydney / CHANNEL 10 Melbourne AUSTRALIA CHANNEL 10 Melbourne AUSTRALIA
A10 Best Integrated Content Campaign
DRIVING CHANGE WITH CALTEX
CHEVRON / CALTEX
MEC ACCESS Singapore SINGAPORE ACTIVE TV Singapore SINGAPORE
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
CLICK
HEALTH PROMOTION BOARD / BREATHE.SG
OMD APAC Singapore SINGAPORE FILM HEADQUARTERS Brisbane AUSTRALIA
A08 Best Use or Integration of Gaming
SCROLL DERBY
JAPAN RACING ASSOCIATION / HORSE RACING
DENTSU Tokyo / AID-DCC Tokyo JAPAN
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
BRIDGE OF LIFE
SAMSUNG LIFE INSURANCE / SAMSUNG LIFE INSURANCE
CHEIL WORLDWIDE Seoul SOUTH KOREA GIRINGREEM FILM Seoul SOUTH KOREA
Silver Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THIS IS LANDCRUISER COUNTRY
TOYOTA / LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
FISTS OF FUSIAN
NESTLÉ / MAGGI FUSIAN NOODLES
MERCERBELL Sydney AUSTRALIA SMITH & WESTERN Sydney AUSTRALIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE CUBE
DANONE / MIZONE
OMD CHINA Shanghai / FUSE Shanghai CHINA DRAGON TV Shanghai CHINA
A08 Best Use or Integration of Gaming
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A04 Best Use or Integration of User-Generated Content
WYETH LEARNING SURPRISE VIDEO LIBRARY
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG / AGENDA Hong Kong HONG KONG
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
WEATHER IN ELVISH
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND CURIOUS FILM Auckland NEW ZEALAND
A10 Best Integrated Content Campaign
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
DDB Guangzhou / TRIBAL DDB GUANGZHOU CHINA
A09 Best use or integration of digital or social media
SOCIAL_MARATHON IN KYOTO
WACOAL CORP. / CW-X
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN IRET Tokyo / DENTSU EVENT OPERATIONS Tokyo JAPAN
A06 Best Use or Integration of Music
THE TIE-UP SONG OF FURBY WEE-TEE-WEE-TEE VIDEO
TOMY COMPANY,LTD. / FURBY
DAIKO ADVERTISING Tokyo JAPAN MAZRI Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
GODIVA LOVE&HUG PROJECT
GODIVA / VALENTINE'S DAY
SAATCHI & SAATCHI FALLON TOKYO JAPAN TAIYO KIKAKU Tokyo JAPAN
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
LOVE ALWAYS PREVAILS WITH TEFAL
TEFAL / TEFAL FUZZY LOGIC RICE COOKER
MAXUS COMMUNICATIONS Singapore SINGAPORE
UNITY PAPER
WIJEYA NEWSPAPERS / ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA 24 FRAMES Colombo SRI LANKA
Bronze Spike
A09 Best use or integration of digital or social media
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK / REAL-TIME VOTING LIVE TV PROGRAM
DENTSU Tokyo / BASCULE Tokyo JAPAN CREEK & RIVER Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
VISION SHIFT SYSTEM
SONY MARKETING (JAPAN) / HEAD MOUNTED DISPLAY
DENTSU Tokyo JAPAN SONICJAM Tokyo / AKARI Tokyo JAPAN
A10 Best Integrated Content Campaign
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
A06 Best Use or Integration of Music
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
THE TARA SHARMA SHOW- DIARIES OF A NEW MUM (SEASON 2)
JOHNSON'S BABY / BABY SKIN CARE, BATH & HAIR PRODUCTS
JACK IN THE BOX WORLDWIDE Mumbai INDIA THE 120 MEDIA COLLECTIVE Mumbai INDIA
A04 Best Use or Integration of User-Generated Content
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
LIFE ISN'T OVER YET (ZINDAGI ABHI BAKI HAI)
BIRLA SUN LIFE INSURANCE / WEALTH WITH PROTECTION SOLUTIONS
JWT INDIA Mumbai / COLORS VIACOM 18 MEDIA Mumbai INDIA EXPLORERS New Delhi INDIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
BRING HAPPINESS HOME
PEPSICO / PEPSI, TROPICANA, LAY'S
OMD CHINA Shanghai CHINA SHANGHAI MOVIOLA ADVERTISING Shangai CHINA
A08 Best Use or Integration of Gaming
ANGRY BURGERS
McDONALDS CHINA / McDONALD'S BURGER
TBWA\SHANGHAI / ROVIO ESPOO CHINA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE SPRITE 6
COCA-COLA CHINA / SPRITE
BBH CHINA Shanghai CHINA PRO FILM Shanghai CHINA
A08 Best Use or Integration of Gaming
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP / MEI AH MOVIES
McCANN WORLDGROUP Hong Kong HONG KONG DON'T BELIEVE IN STYLE Hong Kong HONG KONG
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
SCOOPS OF HAPPINESS
UNILEVER WALL'S / WALL'S DREAMY CREAMY RANGE
DDB GROUP SINGAPORE SINGAPORE YUKFOO ANIMATION Auckland / VHQ Singapore NEW ZEALAND / SINGAPORE
A04 Best Use or Integration of User-Generated Content
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA RESERVOIR PRODUCTION Selangor MALAYSIA
Short List
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
McDONALD'S GETTIN' SERIOUS
McDONALD'S AUSTRALIA / MCDONALD'S
OMD SYDNEY AUSTRALIA PROJEKTA Sydney AUSTRALIA
A06 Best Use or Integration of Music
THE COCA-COLA REMIX BOTTLE
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE SET Tokyo / THE GUNNERY Singapore JAPAN / SINGAPORE
A10 Best Integrated Content Campaign
THE SOLO IDOL GROUP
KOSHIDAKA / 1KARA
NIHON KEIZAI ADVERTISING Tokyo / ZENRYOKU Tokyo JAPAN AMANACREATIVE Tokyo / LOKI Tokyo JAPAN
A09 Best use or integration of digital or social media
PENGUIN NAVI
SUNSHINE CITY CORPORATION / SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN ERBA HOLDINGS Nagano / HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
A05 Best Use or Integration of Experiential Events
MOVEABLE SHAPE
P&G / VS SASSOON
KETCHUM Hong Kong HONG KONG
A06 Best Use or Integration of Music
'FEVICOL SE' - THE SONG
PIDILITE INDUSTRIES / FEVICOL
OGILVY & MATHER INDIA Mumbai INDIA ARBAAZ KHAN PRODUCTION Mumbai INDIA
A10 Best Integrated Content Campaign
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
GATORADE: TURNING CRICKET ATHLETICISM INTO BUSINESS SUCCESS
PEPSICO / GATORADE
PHD Sydney / NINE NETWORK AUSTRALIA Sydney AUSTRALIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
TEAM BLUE REALITY SHOW
VOLKSWAGEN (CHINA) / THINK BLUE
DDB CHINA GROUP Beijing / G2S CREATIVE WORKSHOP Beijing CHINA
A04 Best Use or Integration of User-Generated Content
CORNERING ECSTASY
TOYOTA MARKETING JAPAN / TOYOTA 86
HAKUHODO KETTLE Tokyo JAPAN ROCK'N ROLL JAPAN Tokyo JAPAN
A08 Best Use or Integration of Gaming
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
CHAMPION GUSTIN: HONESTY AMIDST POVERTY
PEERLESS / CHAMPION DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City / GMA NETWORK Quezon City THE PHILIPPINES
MOST FAMOUS CAT IN HONG KONG
SAMSUNG / SAMSUNG SMARTPHONE AND TABLET
STARCOM MEDIAVEST GROUP Hong Kong / BUSPAK Hong Kong HONG KONG
A04 Best Use or Integration of User-Generated Content
NODOGOSHI DREAM OF DREAMS
KIRIN BREWERY COMPANY / NODOGOSHI-NAMA
DENTSU Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
Silver Spike
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
CNBC STORYBOARD
IBM / SMARTER MARKETING
MINDSHARE Bangalore / CNBC TV18 Mumbai INDIA
A08 Best Use or Integration of Gaming
DUMB WAYS TO DIE THE GAME
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE / BARREL OF DONKEYS Melbourne AUSTRALIA
Silver Spike