Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
ALAGANG WILKINS: MOMS KNOW BEST BRANDED MINI-SERIES
COCA-COLA FAR EAST / DISTILLED DRINKING WATER
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES SPARK FILMS Makai City THE PHILIPPINES
A09 Best use or integration of digital or social media
SPOOKTACULAR
SENTOSA / SIGNATURE HALLOWEEN EVENT
MANDATE ADVERTISING Singapore / EMAGINATION Singapore SINGAPORE SALT FILMS Singapore SINGAPORE
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP / MEI AH MOVIES
McCANN WORLDGROUP Hong Kong HONG KONG DON'T BELIEVE IN STYLE Hong Kong HONG KONG
A06 Best Use or Integration of Music
ZIMA Z-MACHINES
MOLSON COORS JAPAN / ZIMA
HAKUHODO Tokyo JAPAN AOI PRO. Tokyo JAPAN
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
PONDS FACE MY LOVE
UNILEVER / FACIAL WASH
OGILVYONE WORLDWIDE Manila / LOUDBOX STUDIOS Makati City THE PHILIPPINES WHISK PRODUCTIONS Makati City THE PHILIPPINES
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
HAHN SUPER DRY 'THE BEER FACTOR'
LION / HAHN SUPER DRY BEER
ZENITHOPTIMEDIA AUSTRALIA Sydney / NINE ENTERTAINMENT CO. Sydney AUSTRALIA
A10 Best Integrated Content Campaign
LET'S PLAY CHINA
UNILEVER / OMO
PHD Shanghai CHINA PROFERO Shanghai CHINA
A05 Best Use or Integration of Experiential Events
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG TOUCHES Hong Kong / DIGIT DIGIT Hong Kong HONG KONG
A04 Best Use or Integration of User-Generated Content
SAMSUNG GLOBAL BLOGGER
SAMSUNG / GALAXY S3
CHEIL WORLDWIDE Seoul / PREVIEW NETWORKS Copenhagen SOUTH KOREA SNEEK UNITED KINGDOM
BIG MAC AWARD
McDONALD'S JAPAN / BIG MAC
DDB JAPAN Tokyo / DESIGN ASSOCIATION Tokyo JAPAN
A09 Best use or integration of digital or social media
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
A10 Best Integrated Content Campaign
ZHONGHUA WEIBO MASTER
UNILEVER / ZHONGHUA TOOTHPASTE
PHD Shanghai CHINA CENTURY BOYING FILM PRODUCTION Nanjing CHINA
A05 Best Use or Integration of Experiential Events
SHAVE TO SAVE
P&G INDIA / GILLETTE GUARD
BBDO INDIA Mumbai INDIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
MANUAL
BEETV / DOCOMO D-VIDEO
MORI Tokyo / DENTSU Tokyo JAPAN
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
ABO FIRST MONKEY IN SPACE
SOHO CHINA / SOHO GALAXY
OGILVY & MATHER SHANGHAI CHINA POINTBLANK London UNITED KINGDOM
Silver Spike
A06 Best Use or Integration of Music
UNICORN X SPACE BROTHERS FEEL SO MOON
KODANSHA / SPACE BROTHERS
PARTY Tokyo / BIRDMAN Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
Silver Spike
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
SAMSUNG SERIES 9
THAI SAMSUNG ELECTRONICS / SAMSUNG SERIES 9 NOTEBOOK
STARCOM MEDIAVEST GROUP Bangkok THAILAND GMM THAI HUB Bangkok THAILAND
A10 Best Integrated Content Campaign
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Gold Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE/HEINEKEN / HEINEKEN
IRIS WORLDWIDE Singapore / ZENITHOPTIMEDIA Singapore SINGAPORE FIRECRACKER FILMS London UNITED KINGDOM
Short List
A06 Best Use or Integration of Music
THE MOSQUITO HATER
SOFFELL / SOFFELL ANTI MOSQUITO REPELLENT LOTION
OMD THAILAND Bangkok / CREATIVE SPIKE Bangkok THAILAND
A05 Best Use or Integration of Experiential Events
FRIES HEIST
GOLDEN ARCHES DEVELOPMENT CORPORATION / McDONALD'S
LEO BURNETT MANILA THE PHILIPPINES SHOESTRING Makati City THE PHILIPPINES
A09 Best use or integration of digital or social media
CNY FORTUNE DUMPLINGS
OGILVY / OGILVY
OGILVY BEIJING / REDWORKS Bejing CHINA
A04 Best Use or Integration of User-Generated Content
ARE U FRESH ENUF
COLGATE PALMOLIVE (INDIA) / COLGATE MAXFRESH
MEC Mumbai / MTV INDIA Mumbai INDIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
SECRET TO KEEP YOUR MAN
UNILEVER / HAZELINE SHOWERGEL
MINDSHARE VIETNAM Ho Chi Minh City VIETNAM
A09 Best use or integration of digital or social media
REMOTE ROMANCE
GOOGLE / GOOGLE+ HANGOUTS
SIX Tokyo / HAKUHODO Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
A10 Best Integrated Content Campaign
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
NEXT A-CLASS
MERCEDES-BENZ JAPAN / A-CLASS
HAKUHODO Tokyo JAPAN AOI PRO. Tokyo / PRODUCTION I.G. Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
THE NIGHTSIDE EXPERIENCE
LEE ASIA PACIFIC / LEE NIGHTSKINS
OGILVY SHANGHAI CHINA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
STYLE BY M MINI
UNILEVER / ICE CREAM MAGNUM MINI
MINDSHARE Jakarta / FIMELA.COM Jakarta INDONESIA
A10 Best Integrated Content Campaign
ANYTIME, ANYWHERE
DEFENCE FORCE RECRUITING / Air Force
GEORGE PATTERSON Y&R Melbourne AUSTRALIA PRODIGY Sydney AUSTRALIA
A09 Best use or integration of digital or social media
GOOGLE MAPS TREASURE PROJECT
GOOGLE / GOOGLE MAPS
SIX Tokyo / HAKUHODO Tokyo JAPAN AOI PRO. Tokyo JAPAN
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
TATEKAITEN:IGNITUS3:THE REVOLUTION
MIZUNO / IGNITUS3
THE DIRECTORS ALLIANCE Tokyo JAPAN THE DIRECTORS ALLIANCE Tokyo JAPAN
A09 Best use or integration of digital or social media
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SILK PRODUCTION Auckland NEW ZEALAND
Silver Spike
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
THE MOVIES
IBM / IBM
OGILVY BEIJING / BEIJING ANTS POWER OF FILM AND TV CULTURE DEVELOPMENT Beijing CHINA
A10 Best Integrated Content Campaign
EXTREME PURSUIT
VOLKSWAGEN / VW SPORTS CARS
PAE MEDIA Beijing CHINA BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD. CHINA
A05 Best Use or Integration of Experiential Events
IRON MAN MANIA
THE WALT DISNEY COMPANY / IRON MAN 3
STARCOM MEDIAVEST GROUP Bangkok THAILAND
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY / LEO BURNETT CHICAGO AUSTRALIA THE SUPERGROUP Atlanta / HIGHLIGHT FILMS Mumbai USA / INDIA
Silver Spike
A09 Best use or integration of digital or social media
LET'S PLAY CHINA
UNILEVER / OMO
PHD Shanghai CHINA PROFERO Shanghai CHINA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
BOB THINKS BIG
CHRISTCHURCH & CANTERBURY TOURISM / CHRISTCHURCH
IRIS WORLDWIDE Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Bronze Spike
A10 Best Integrated Content Campaign
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver Spike
A09 Best use or integration of digital or social media
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver Spike
A10 Best Integrated Content Campaign
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
REFLECTION
O.P. NATURAL PRODUCTS CO. / ORIENTAL PRINCESS
JWT BANGKOK THAILAND THE FILM FACTORY LIMITED Bangkok THAILAND
Gold Spike
A05 Best Use or Integration of Experiential Events
VOLKSWAGEN GROUP CHINA MEDIA NIGHT 2012
VOLKSWAGEN GROUP CHINA / MULTIPLE VW PRODUCTS
DVP CHINA EVENTMARKETING Shanghai CHINA
A09 Best use or integration of digital or social media
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A10 Best Integrated Content Campaign
PROTECT YOUR IDOL
CASTROL / MAGNATEC
MINDSHARE CHINA Shanghai / GROUPM Beijing CHINA DRAGON TV Shanghai CHINA
A09 Best use or integration of digital or social media
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE / DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne AUSTRALIA JUNGLEBOYS Darlinghurst AUSTRALIA
Short List
A05 Best Use or Integration of Experiential Events
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES TOWER OF DOOM Quezon City THE PHILIPPINES
Short List
A09 Best use or integration of digital or social media
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES FILMEX Makati City THE PHILIPPINES