Title Brand Product / Service Entrant Company Location Production Company Location Award
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
VW – TURNING SCIROCCO INTO A FAST AND FURIOUS ACTION STAR
VOLKSWAGEN / VW SCIROCCO AND FAST & FURIOUS 6
MEDIACOM Seoul SOUTH KOREA CJ E&M Seoul SOUTH KOREA
WEATHER IN ELVISH
TOURISM NEW ZEALAND / 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND
WHYBIN\TBWA AUCKLAND NEW ZEALAND CURIOUS FILM Auckland NEW ZEALAND
A04 Best Use or Integration of User-Generated Content
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA RESERVOIR PRODUCTION Selangor MALAYSIA
Short List
A06 Best Use or Integration of Music
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA RESERVOIR PRODUCTION Selangor MALAYSIA
A10 Best Integrated Content Campaign
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA RESERVOIR PRODUCTION Selangor MALAYSIA
A09 Best use or integration of digital or social media
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN FUTONE Tokyo JAPAN
A04 Best Use or Integration of User-Generated Content
WYETH LEARNING SURPRISE VIDEO LIBRARY
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG / AGENDA Hong Kong HONG KONG
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
ZHONGHUA WEIBO MASTER
UNILEVER / ZHONGHUA TOOTHPASTE
PHD Shanghai CHINA CENTURY BOYING FILM PRODUCTION Nanjing CHINA
A10 Best Integrated Content Campaign
ZHONGHUA WEIBO MASTER
UNILEVER / ZHONGHUA TOOTHPASTE
PHD Shanghai CHINA CENTURY BOYING FILM PRODUCTION Nanjing CHINA
A06 Best Use or Integration of Music
ZIMA Z-MACHINES
MOLSON COORS JAPAN / ZIMA
HAKUHODO Tokyo JAPAN AOI PRO. Tokyo JAPAN
A09 Best use or integration of digital or social media
ZZZPHONEBED
KDDI / KDDI BRAND
HAKUHODO Tokyo / TIMERS Tokyo JAPAN KAYAC Kanagawa / VANILLA Tokyo JAPAN