Title Brand Product / Service Entrant Company Location Production Company Location Award
A10 Best Integrated Content Campaign
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
A09 Best use or integration of digital or social media
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
A08 Best Use or Integration of Gaming
SCROLL DERBY
JAPAN RACING ASSOCIATION / HORSE RACING
DENTSU Tokyo / AID-DCC Tokyo JAPAN
A09 Best use or integration of digital or social media
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SILK PRODUCTION Auckland NEW ZEALAND
Silver Spike
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
SECRET TO KEEP YOUR MAN
UNILEVER / HAZELINE SHOWERGEL
MINDSHARE VIETNAM Ho Chi Minh City VIETNAM
A10 Best Integrated Content Campaign
SEE THE WORLD AT HOME
WYETH NUTRITION HONG KONG / WYETH GOLD
OMD HONG KONG / TBWA\HONG KONG HONG KONG
A06 Best Use or Integration of Music
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Short List
A10 Best Integrated Content Campaign
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Bronze Spike
A05 Best Use or Integration of Experiential Events
SHAVE OR CRAVE
P&G INDIA / GILLETTE FUSION GAMER
BBDO INDIA Mumbai INDIA
SHAVE TO SAVE
P&G INDIA / GILLETTE GUARD
BBDO INDIA Mumbai INDIA
SMALL WORLD MACHINES
COCA-COLA / COCA-COLA
LEO BURNETT SYDNEY / LEO BURNETT CHICAGO AUSTRALIA THE SUPERGROUP Atlanta / HIGHLIGHT FILMS Mumbai USA / INDIA
Silver Spike
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
SNICKERS HUNGER BLUNDER
MARS CHOCOLATE / SNICKERS
STARCOM MEDIAVEST GROUP Sydney / CHANNEL 10 Melbourne AUSTRALIA CHANNEL 10 Melbourne AUSTRALIA
A09 Best use or integration of digital or social media
SOCIAL_MARATHON IN KYOTO
WACOAL CORP. / CW-X
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN IRET Tokyo / DENTSU EVENT OPERATIONS Tokyo JAPAN
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A10 Best Integrated Content Campaign
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A04 Best Use or Integration of User-Generated Content
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
A09 Best use or integration of digital or social media
SPOOKTACULAR
SENTOSA / SIGNATURE HALLOWEEN EVENT
MANDATE ADVERTISING Singapore / EMAGINATION Singapore SINGAPORE SALT FILMS Singapore SINGAPORE
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
STYLE BY M MINI
UNILEVER / ICE CREAM MAGNUM MINI
MINDSHARE Jakarta / FIMELA.COM Jakarta INDONESIA
A10 Best Integrated Content Campaign
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
DDB Guangzhou / TRIBAL DDB GUANGZHOU CHINA
A05 Best Use or Integration of Experiential Events
TABLET MAN
TOSHIBA / TOSHIBA TABLET
GREAT WORKS Tokyo / GREAT WORKS CHINA Shanghai JAPAN TAIYO KIKAKU Tokyo JAPAN
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
TATEKAITEN:IGNITUS3:THE REVOLUTION
MIZUNO / IGNITUS3
THE DIRECTORS ALLIANCE Tokyo JAPAN THE DIRECTORS ALLIANCE Tokyo JAPAN
TEAM BLUE REALITY SHOW
VOLKSWAGEN (CHINA) / THINK BLUE
DDB CHINA GROUP Beijing / G2S CREATIVE WORKSHOP Beijing CHINA
A08 Best Use or Integration of Gaming
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A09 Best use or integration of digital or social media
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
THE BIG NIGHT
SUBARU / SUBARU FORESTER
ADK JAPAN Tokyo JAPAN GREAT GUNS London UNITED KINGDOM
Bronze Spike
A06 Best Use or Integration of Music
THE COCA-COLA REMIX BOTTLE
COCA-COLA / COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE SET Tokyo / THE GUNNERY Singapore JAPAN / SINGAPORE
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE CUBE
DANONE / MIZONE
OMD CHINA Shanghai / FUSE Shanghai CHINA DRAGON TV Shanghai CHINA
A05 Best Use or Integration of Experiential Events
THE FIELD TRIP OF THE DREAMS!
CALBEE / CALBEE
DAIKO ADVERTISING Tokyo JAPAN AVALANCHE Tokyo JAPAN
A06 Best Use or Integration of Music
THE MOSQUITO HATER
SOFFELL / SOFFELL ANTI MOSQUITO REPELLENT LOTION
OMD THAILAND Bangkok / CREATIVE SPIKE Bangkok THAILAND
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
THE MOVIES
IBM / IBM
OGILVY BEIJING / BEIJING ANTS POWER OF FILM AND TV CULTURE DEVELOPMENT Beijing CHINA
A09 Best use or integration of digital or social media
THE NEGOTIATION
HEINEKEN ASIA PACIFIC / HEINEKEN
TEQUILA\SINGAPORE Singapore SINGAPORE ACTIVE TV Singapore SINGAPORE
A05 Best Use or Integration of Experiential Events
THE NIGHTSIDE EXPERIENCE
LEE ASIA PACIFIC / LEE NIGHTSKINS
OGILVY SHANGHAI CHINA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE PASSPORT
ASIA PACIFIC BREWERIES SINGAPORE/HEINEKEN / HEINEKEN
IRIS WORLDWIDE Singapore / ZENITHOPTIMEDIA Singapore SINGAPORE FIRECRACKER FILMS London UNITED KINGDOM
Short List
THE PURSUIT OF PERFECT SOUND
SENNHEISER / SENNHEISER DIGITAL MICROPHONES
PAE MEDIA Beijing CHINA HUA CHENG STUDIO Bejing CHINA
A10 Best Integrated Content Campaign
THE SOLO IDOL GROUP
KOSHIDAKA / 1KARA
NIHON KEIZAI ADVERTISING Tokyo / ZENRYOKU Tokyo JAPAN AMANACREATIVE Tokyo / LOKI Tokyo JAPAN
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THE SPRITE 6
COCA-COLA CHINA / SPRITE
BBH CHINA Shanghai CHINA PRO FILM Shanghai CHINA
A09 Best use or integration of digital or social media
THE STORY OF BASIC IMMUNOLOGY
KYOWA HAKKO KIRIN / KYOWA HAKKO KIRIN BRAND
1-10DESIGN Kyoto / BILCOM Tokyo JAPAN
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
THE TARA SHARMA SHOW- DIARIES OF A NEW MUM (SEASON 2)
JOHNSON'S BABY / BABY SKIN CARE, BATH & HAIR PRODUCTS
JACK IN THE BOX WORLDWIDE Mumbai INDIA THE 120 MEDIA COLLECTIVE Mumbai INDIA
A06 Best Use or Integration of Music
THE TIE-UP SONG OF FURBY WEE-TEE-WEE-TEE VIDEO
TOMY COMPANY,LTD. / FURBY
DAIKO ADVERTISING Tokyo JAPAN MAZRI Tokyo JAPAN
A05 Best Use or Integration of Experiential Events
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
Short List
A06 Best Use or Integration of Music
THE V MOTION PROJECT
FRUCOR BEVERAGES / V ENERGY DRINK
COLENSO BBDO Auckland NEW ZEALAND THICK AS THIEVES Auckland / ASSEMBLY Auckland NEW ZEALAND
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
THIS IS LANDCRUISER COUNTRY
TOYOTA / LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
A05 Best Use or Integration of Experiential Events
TOUCH THE MUSIC PROJECT
HYUNDAI MOTOR COMPANY / HYUNDAI SONATA
INNOCEAN WORLDWIDE Seoul SOUTH KOREA PLANIT Seoul SOUTH KOREA
Silver Spike
A09 Best use or integration of digital or social media
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND ASSEMBLY Auckland NEW ZEALAND
Gold Spike
A05 Best Use or Integration of Experiential Events
TWIST ‘N’ GO
BAYER / BEROCCA
MEDIACOM Sydney / CAPTIV8 AUSTRALIA
TWISTED FOOTBALL
NESTLÉ / MILO CANS
OGILVY MALAYSIA Kuala Lumpur MALAYSIA DIRECTOR'S THINK TANK Kuala Lumpur MALAYSIA
Short List
A06 Best Use or Integration of Music
UNICORN X SPACE BROTHERS FEEL SO MOON
KODANSHA / SPACE BROTHERS
PARTY Tokyo / BIRDMAN Tokyo JAPAN TAIYO KIKAKU Tokyo JAPAN
Silver Spike
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
UNITY PAPER
WIJEYA NEWSPAPERS / ADA NEWSPAPER
LEO BURNETT SOLUTIONS Colombo SRI LANKA 24 FRAMES Colombo SRI LANKA
Bronze Spike
A05 Best Use or Integration of Experiential Events
VISION SHIFT SYSTEM
SONY MARKETING (JAPAN) / HEAD MOUNTED DISPLAY
DENTSU Tokyo JAPAN SONICJAM Tokyo / AKARI Tokyo JAPAN
VOLKSWAGEN GROUP CHINA MEDIA NIGHT 2012
VOLKSWAGEN GROUP CHINA / MULTIPLE VW PRODUCTS
DVP CHINA EVENTMARKETING Shanghai CHINA