Title Brand Product / Service Entrant Company Country Production Company Country Award
A08 Best Use or Integration of Gaming
ANGRY BURGERS
McDONALDS CHINA / McDONALD'S BURGER
TBWA\SHANGHAI* / ROVIO ESPOO CHINA / FINLAND
CLEAR F1 FANTASY CHAMPION APP
UNILEVER / CLEAR ANTI-DANDRUFF SHAMPOO
PHD Shanghai* CHINA FUGUMOBILE Shanghai CHINA
DUMB WAYS TO DIE THE GAME
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE* / BARREL OF DONKEYS Melbourne AUSTRALIA
Silver Spike
FUNFAIR IN YOUR MOUTH
EBARA FOODS / VEGETABLE SEASONING SAUCE
BEACON/LEO BURNETT Tokyo* / BIRDMAN Tokyo JAPAN AMANACREATIVE Tokyo / WOLK Tokyo JAPAN
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING* / MONTEROSA Stockholm CHINA / SWEDEN
ONE DAY CEASEFIRE
PEACE ONE DAY / PUBLIC SERVICE
OGILVY & MATHER SHANGHAI* CHINA CMUNE Beijing CHINA
Short List
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP / MEI AH MOVIES
McCANN WORLDGROUP Hong Kong* HONG KONG DON'T BELIEVE IN STYLE Hong Kong HONG KONG
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY* AUSTRALIA MILLIPEDE Melbourne AUSTRALIA
Short List
SCROLL DERBY
JAPAN RACING ASSOCIATION / HORSE RACING
DENTSU Tokyo / AID-DCC Tokyo JAPAN
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY* AUSTRALIA
A09 Best use or integration of digital or social media
BLOCKER THE PSYCHIC ROACH
TAB / TAB
ANALOGFOLK Sydney* AUSTRALIA VERSUS Sydney AUSTRALIA
BOSSPATROL
UNITED SPIRITS / MCDOWELL'S NO.1
DDB MUDRA GROUP Mumbai* / ROARS TECHNOLOGIES Ahmedabad INDIA
CHENGDU PAMBASSADOR
CHENGDU MUNICIPAL GOVERNMENT / CITY OF CHENGDU
OGILVY & MATHER GROUP HONG KONG* HONG KONG
CLOUD 9 #FROZENINTHECLOUDS
BULLA DAIRY FOODS / FROZEN YOGHURT
GREY MELBOURNE* AUSTRALIA WILL O'ROURKE Sydney AUSTRALIA
CNY FORTUNE DUMPLINGS
OGILVY / OGILVY
OGILVY BEIJING* / REDWORKS Bejing CHINA
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE* AUSTRALIA
Silver Spike
ENTER THE PARTY
NSW GOVERNMENT / HEPATITIS C
MEDIACOM Sydney* / 9mm Sydney AUSTRALIA
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE / DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne* AUSTRALIA JUNGLEBOYS Darlinghurst AUSTRALIA
Short List
GOOGLE MAPS TREASURE PROJECT
GOOGLE / GOOGLE MAPS
SIX Tokyo / HAKUHODO Tokyo JAPAN AOI PRO. Tokyo JAPAN
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING* / MONTEROSA Stockholm CHINA / SWEDEN
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK / REAL-TIME VOTING LIVE TV PROGRAM
DENTSU Tokyo* / BASCULE Tokyo JAPAN CREEK & RIVER Tokyo JAPAN
LET'S PLAY CHINA
UNILEVER / OMO
PHD Shanghai* CHINA PROFERO Shanghai CHINA
NEXTGEN CIO
IBM / TECHNOLOGY PRODUCTS AND SERVICES
OGILVY & MATHER SINGAPORE* / CBS INTERACTIVE Sydney SINGAPORE / AUSTRALIA
NIKE BEST SEAT IN THE HOUSE 2.0
NIKE / SOCIAL MEDIA SERVICE FOR NIKE FOS 2012
RAZORFISH SHANGHAI* CHINA
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP / MEI AH MOVIES
McCANN WORLDGROUP Hong Kong* HONG KONG DON'T BELIEVE IN STYLE Hong Kong HONG KONG
PENGUIN NAVI
SUNSHINE CITY CORPORATION / SUNSHINE AQUARIUM
HAKUHODO Tokyo* JAPAN ERBA HOLDINGS Nagano / HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
REMOTE ROMANCE
GOOGLE / GOOGLE+ HANGOUTS
SIX Tokyo / HAKUHODO Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
RESPONSIBLE DRINKING
NSW GOVERNMENT / NSW MINISTRY OF HEALTH
MEDIACOM Sydney* / THE PRECINCT Sydney AUSTRALIA
RUN NAVI
PUMA JAPAN / PUMA RUNNING
BEACON COMMUNICATIONS Tokyo* / BIRDMAN Tokyo JAPAN PUZZLE Tokyo JAPAN
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila* THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland* NEW ZEALAND SILK PRODUCTION Auckland NEW ZEALAND
Silver Spike
SOCIAL_MARATHON IN KYOTO
WACOAL CORP. / CW-X
DENTSU Tokyo* / DENTSU TEC Tokyo JAPAN IRET Tokyo / DENTSU EVENT OPERATIONS Tokyo JAPAN
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai* INDIA
SPOOKTACULAR
SENTOSA / SIGNATURE HALLOWEEN EVENT
MANDATE ADVERTISING Singapore* / EMAGINATION Singapore SINGAPORE SALT FILMS Singapore SINGAPORE
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY* AUSTRALIA
THE NEGOTIATION
HEINEKEN ASIA PACIFIC / HEINEKEN
TEQUILA\SINGAPORE Singapore* SINGAPORE ACTIVE TV Singapore SINGAPORE
THE STORY OF BASIC IMMUNOLOGY
KYOWA HAKKO KIRIN / KYOWA HAKKO KIRIN BRAND
1-10DESIGN Kyoto* / BILCOM Tokyo JAPAN
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland* NEW ZEALAND ASSEMBLY Auckland NEW ZEALAND
Gold Spike
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo* / DENTSU TEC Tokyo JAPAN FUTONE Tokyo JAPAN
ZZZPHONEBED
KDDI / KDDI BRAND
HAKUHODO Tokyo* / TIMERS Tokyo JAPAN KAYAC Kanagawa / VANILLA Tokyo JAPAN
A10 Best Integrated Content Campaign
SUPPORT-TEAM STORIES
ANZ BANK / BANK
OCTAGON South Melbourne / WHYBIN\TBWA MELBOURNE AUSTRALIA
ANYTIME, ANYWHERE
DEFENCE FORCE RECRUITING / Air Force
GEORGE PATTERSON Y&R Melbourne* AUSTRALIA PRODIGY Sydney AUSTRALIA
DRIVING CHANGE WITH CALTEX
CHEVRON / CALTEX
MEC ACCESS Singapore* SINGAPORE ACTIVE TV Singapore SINGAPORE
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland* NEW ZEALAND
Gold Spike
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE* AUSTRALIA
Gold Spike
EXTREME PURSUIT
VOLKSWAGEN / VW SPORTS CARS
PAE MEDIA Beijing* CHINA BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD. CHINA
GRIZZLY GULCH - A RUNAWAY ADVENTURE
HONG KONG DISNEYLAND RESORT / THEME PARK
MINDSHARE Hong Kong* / HONG KONG DISNEYLAND Hong Kong HONG KONG
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS / SINGTEL
BBDO SINGAPORE* SINGAPORE PLAY FILMS Singapore SINGAPORE
Silver Spike
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG* HONG KONG TOUCHES Hong Kong / DIGIT DIGIT Hong Kong HONG KONG
LET'S PLAY CHINA
UNILEVER / OMO
PHD Shanghai* CHINA PROFERO Shanghai CHINA