Title Brand Product / Service Entrant Company Location Production Company Location Award
A09 Best use or integration of digital or social media
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
A06 Best Use or Integration of Music
HTC ONE CHANCE CAMPAIGN
HTC / HTC ONE CELL PHONE
ZENITHOPTIMEDIA Shanghai CHINA NEWCAST Shanghai CHINA
A05 Best Use or Integration of Experiential Events
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG TOUCHES Hong Kong / DIGIT DIGIT Hong Kong HONG KONG
A10 Best Integrated Content Campaign
I'M AMAZING!
McDONALD'S RESTAURANTS (HK) / McDONALD'S
DDB GROUP HONG KONG HONG KONG TOUCHES Hong Kong / DIGIT DIGIT Hong Kong HONG KONG
A04 Best Use or Integration of User-Generated Content
IRON MAN MANIA
THE WALT DISNEY COMPANY / IRON MAN 3
STARCOM MEDIAVEST GROUP Bangkok THAILAND
A05 Best Use or Integration of Experiential Events
IRON MAN MANIA
THE WALT DISNEY COMPANY / IRON MAN 3
STARCOM MEDIAVEST GROUP Bangkok THAILAND
A09 Best use or integration of digital or social media
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK / REAL-TIME VOTING LIVE TV PROGRAM
DENTSU Tokyo / BASCULE Tokyo JAPAN CREEK & RIVER Tokyo JAPAN
LET'S PLAY CHINA
UNILEVER / OMO
PHD Shanghai CHINA PROFERO Shanghai CHINA
A10 Best Integrated Content Campaign
LET'S PLAY CHINA
UNILEVER / OMO
PHD Shanghai CHINA PROFERO Shanghai CHINA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
LIFE ISN'T OVER YET (ZINDAGI ABHI BAKI HAI)
BIRLA SUN LIFE INSURANCE / WEALTH WITH PROTECTION SOLUTIONS
JWT INDIA Mumbai / COLORS VIACOM 18 MEDIA Mumbai INDIA EXPLORERS New Delhi INDIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
LIFE WITH MIXED FEELINGS
BRANDS / SCHISANDRA EXTRACT
McCANN TAIWAN Taipei / FROZEN TIME IMAGE STUDIO Taipei CHINESE TAIPEI
A07 Best Use or Integration of Offline Media such as Print, Outdoor, etc.
LOVE ALWAYS PREVAILS WITH TEFAL
TEFAL / TEFAL FUZZY LOGIC RICE COOKER
MAXUS COMMUNICATIONS Singapore SINGAPORE
A04 Best Use or Integration of User-Generated Content
MADE BETTER BY YOU
IKEA HONG KONG / 2013 CATALOGUE
OGILVY & MATHER GROUP HONG KONG HONG KONG
MAHINDRA XUV500 MEMORABLE STORIES SHORT FILM FESTIVAL
MAHINDRA 4 WHEELERS / MAHINDRA XUV500
HUNGAMA DIGITAL SERVICES Mumbai INDIA
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
MANUAL
BEETV / DOCOMO D-VIDEO
MORI Tokyo / DENTSU Tokyo JAPAN
A03 Best Brand or Product Integration into a Feature Film, Existing TV Show and/or Series
McDONALD'S GETTIN' SERIOUS
McDONALD'S AUSTRALIA / MCDONALD'S
OMD SYDNEY AUSTRALIA PROJEKTA Sydney AUSTRALIA
MEGA YDC
PEERLESS PRODUCTS MANUFACTURING CORP. / CHAMPION INFINITY DETERGENT
TBWA\SANTIAGO MANGADA PUNO Makati City / ONE MEGA GROUP Manilla THE PHILIPPINES
Short List
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
MOST FAMOUS CAT IN HONG KONG
SAMSUNG / SAMSUNG SMARTPHONE AND TABLET
STARCOM MEDIAVEST GROUP Hong Kong / BUSPAK Hong Kong HONG KONG
A10 Best Integrated Content Campaign
MOST FAMOUS CAT IN HONG KONG
SAMSUNG / SAMSUNG SMARTPHONE AND TABLET
STARCOM MEDIAVEST GROUP Hong Kong / BUSPAK Hong Kong HONG KONG
A05 Best Use or Integration of Experiential Events
MOVEABLE SHAPE
P&G / VS SASSOON
KETCHUM Hong Kong HONG KONG
MTV BLOC PARTY
MTV / MTV BLOC PARTY
VIACOM18 MEDIA Mumbai / MTV INDIA Mumbai INDIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
NEXT A-CLASS
MERCEDES-BENZ JAPAN / A-CLASS
HAKUHODO Tokyo JAPAN AOI PRO. Tokyo / PRODUCTION I.G. Tokyo JAPAN
A09 Best use or integration of digital or social media
NEXTGEN CIO
IBM / TECHNOLOGY PRODUCTS AND SERVICES
OGILVY & MATHER SINGAPORE / CBS INTERACTIVE Sydney SINGAPORE
NIKE BEST SEAT IN THE HOUSE 2.0
NIKE / SOCIAL MEDIA SERVICE FOR NIKE FOS 2012
RAZORFISH SHANGHAI CHINA
A04 Best Use or Integration of User-Generated Content
NODOGOSHI DREAM OF DREAMS
KIRIN BREWERY COMPANY / NODOGOSHI-NAMA
DENTSU Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
Silver Spike
A05 Best Use or Integration of Experiential Events
OLYMPIC SHIRT FLAG
P&G / ARIEL COLOR
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES TOWER OF DOOM Quezon City THE PHILIPPINES
Short List
A08 Best Use or Integration of Gaming
ONE DAY CEASEFIRE
PEACE ONE DAY / PUBLIC SERVICE
OGILVY & MATHER SHANGHAI CHINA CMUNE Beijing CHINA
Short List
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
ONE DAY IN PARADISE
TOURISM AND EVENTS QUEENSLAND / TOURISM TROPICAL NORTH QUEENSLAND
SAPIENTNITRO Miami USA THE POST LOUNGE Brisbane AUSTRALIA
Short List
A08 Best Use or Integration of Gaming
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP / MEI AH MOVIES
McCANN WORLDGROUP Hong Kong HONG KONG DON'T BELIEVE IN STYLE Hong Kong HONG KONG
A09 Best use or integration of digital or social media
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP / MEI AH MOVIES
McCANN WORLDGROUP Hong Kong HONG KONG DON'T BELIEVE IN STYLE Hong Kong HONG KONG
A06 Best Use or Integration of Music
PATROL VS BEETHOVEN
NISSAN MOTOR CO AUSTRALIA / NISSAN PATROL
WHYBIN\TBWA MELBOURNE AUSTRALIA INFINITY SQUARED Sydney AUSTRALIA
Bronze Spike
A09 Best use or integration of digital or social media
PENGUIN NAVI
SUNSHINE CITY CORPORATION / SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN ERBA HOLDINGS Nagano / HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
A04 Best Use or Integration of User-Generated Content
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
Short List
A05 Best Use or Integration of Experiential Events
PERFUME@CANNES LIONS
AMUSE.INC / PERFUME GLOBAL SITE
DENTSU Tokyo JAPAN RHIZOMATIKS Tokyo JAPAN
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
PONDS FACE MY LOVE
UNILEVER / FACIAL WASH
OGILVYONE WORLDWIDE Manila / LOUDBOX STUDIOS Makati City THE PHILIPPINES WHISK PRODUCTIONS Makati City THE PHILIPPINES
A10 Best Integrated Content Campaign
PROTECT YOUR IDOL
CASTROL / MAGNATEC
MINDSHARE CHINA Shanghai / GROUPM Beijing CHINA DRAGON TV Shanghai CHINA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
REFLECTION
O.P. NATURAL PRODUCTS CO. / ORIENTAL PRINCESS
JWT BANGKOK THAILAND THE FILM FACTORY LIMITED Bangkok THAILAND
Gold Spike
A09 Best use or integration of digital or social media
REMOTE ROMANCE
GOOGLE / GOOGLE+ HANGOUTS
SIX Tokyo / HAKUHODO Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
RESPONSIBLE DRINKING
NSW GOVERNMENT / NSW MINISTRY OF HEALTH
MEDIACOM Sydney / THE PRECINCT Sydney AUSTRALIA
A10 Best Integrated Content Campaign
ROAD TO RECOVERY
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
Silver Spike
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
ROYAL KULITKADA IN DOPPLE TROUBLE BRANDED ANIMATED MOTION COMICS
COCA-COLA FAR EAST / SPARKLING BEVERAGE
STARCOM MEDIAVEST GROUP PHILIPPINES Makati City / ABS -CBN Quezon City THE PHILIPPINES
A04 Best Use or Integration of User-Generated Content
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
A06 Best Use or Integration of Music
RUN COOL WITH MUSIC
ADIDAS HONG KONG / RUNNING
CARAT MEDIA SERVICES Hong Kong HONG KONG
A09 Best use or integration of digital or social media
RUN NAVI
PUMA JAPAN / PUMA RUNNING
BEACON COMMUNICATIONS Tokyo / BIRDMAN Tokyo JAPAN PUZZLE Tokyo JAPAN
A08 Best Use or Integration of Gaming
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA MILLIPEDE Melbourne AUSTRALIA
Short List
A04 Best Use or Integration of User-Generated Content
SAMSUNG GLOBAL BLOGGER
SAMSUNG / GALAXY S3
CHEIL WORLDWIDE Seoul / PREVIEW NETWORKS Copenhagen SOUTH KOREA SNEEK UNITED KINGDOM
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
SAMSUNG SERIES 9
THAI SAMSUNG ELECTRONICS / SAMSUNG SERIES 9 NOTEBOOK
STARCOM MEDIAVEST GROUP Bangkok THAILAND GMM THAI HUB Bangkok THAILAND
A02 Best Non-Fiction Program, Series or Film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
SAY I LOVE YOU THIS CHINESE NEW YEAR
NAGA DDB MALAYSIA / CHINESE NEW YEAR GREETINGS
NAGA DDB MALAYSIA Selangor MALAYSIA EFFECTORY MUSIC Kuala Lumpur MALAYSIA
A01 Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand
SCOOPS OF HAPPINESS
UNILEVER WALL'S / WALL'S DREAMY CREAMY RANGE
DDB GROUP SINGAPORE SINGAPORE YUKFOO ANIMATION Auckland / VHQ Singapore NEW ZEALAND / SINGAPORE
A05 Best Use or Integration of Experiential Events
SCREAM HALLOWEEN
BACARDI JAPAN / BACARDI
DENTSU Tokyo / DREAMDESIGN Tokyo JAPAN PICS Tokyo JAPAN